How popular isCosta in search?
In September 2026, there were an estimated 823K branded searches for Costa worldwide which held steady over the last 12 months. Costa holds 4.3% estimated Share of Search among prescription glasses brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which prescription glasses brands compete with Costa?
Share of Search by month for Chanel, Cartier, Coach, Gucci, Burberry, Costa, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Cartier | Coach | Gucci | Burberry | Costa | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 17.3% | 9.5% | 17.3% | 11.6% | 4.3% | 2.3% |
| Nov 2025 | 33.9% | 16.5% | 13.5% | 16.5% | 13.5% | 4% | 2.2% |
| Dec 2025 | 38.5% | 13.8% | 13.8% | 16.9% | 11.3% | 3.4% | 2.3% |
| Jan 2026 | 48.2% | 13.3% | 10.9% | 13.3% | 8.9% | 3.3% | 2.2% |
| Feb 2026 | 40.2% | 15.1% | 12.4% | 15.1% | 10.1% | 4.5% | 2.5% |
| Mar 2026 | 41.2% | 14.1% | 11.5% | 17.2% | 9.4% | 4.2% | 2.3% |
| Apr 2026 | 38.9% | 14.7% | 12% | 17.9% | 9.8% | 4.4% | 2.4% |
| May 2026 | 44.5% | 15.3% | 10.2% | 15.3% | 8.4% | 3.8% | 2.5% |
| Jun 2026 | 50.8% | 12.3% | 12.3% | 12.3% | 6.7% | 3.7% | 2% |
| Jul 2026 | 41.9% | 14.3% | 14.3% | 14.3% | 7.9% | 4.3% | 2.9% |
| Aug 2026 | 37.9% | 14.1% | 17.3% | 14.1% | 9.4% | 4.2% | 2.8% |
| Sep 2026 | 38.5% | 14.4% | 14.4% | 14.4% | 11.7% | 4.3% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 7.4M | 0% | +0.6 points | |
| 2, moved from 3rd to 2nd | 14.4% | 2.7M | 0% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.4% | 2.7M | -18.2% | -2.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.4% | 2.7M | 0% | +0.2 points | |
| 5, held 5th | 11.7% | 2.2M | +22.4% | +2.3 points | |
| 6, held 6th | 4.3% | 823K | 0% | +0.1 points | |
| 7, held 7th | 2.4% | 450K | -18.2% | -0.5 points |
1.
Chanel38.5%
Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Cartier14.4%
Moved from 3rd to 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Coach14.4%
Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.9 points.
4.
Gucci14.4%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Burberry11.7%
Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.
6.
Costa4.3%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Dior
2.4%
Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Costa and its closest rivals
How has branded search demand for Costa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Costa worldwide held steady at 823K.
- Across the 12 months ending September 2026, Costa’s estimated Share of Search among prescription glasses brands worldwide peaked at 4.5% in February 2026 and was lowest at 3.3% in January 2026.
How did search popularity change for prescription glasses brands worldwide in September 2026?
5 changes

In September 2026, Burberry gained estimated Share of Search among prescription glasses brands worldwide, from 9.4% to 11.7%.

In September 2026, Chanel gained estimated Share of Search among prescription glasses brands worldwide, from 37.9% to 38.5%.

In September 2026, Coach lost estimated Share of Search among prescription glasses brands worldwide, from 17.3% to 14.4%.

In September 2026, Cartier rose from 3rd to 2nd among prescription glasses brands worldwide.

Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Where does Costa compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Iced coffee brands | 2nd of 6 | 2.5% | Show ranking |
| Prescription glasses brands | 6th of 7 | 4.3% | Shown above |
How is Costa measured?
Brandwave collects information about searches that people make online using Costa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- costa
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Is Costa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.