Costa vs Emmi:Which is more popular by branded search?
In August 2026, Costa had more branded searches than Emmi among iced coffee brands worldwide. Costa was estimated to have 823K branded searches compared to Emmi’s 60.5K, and held a 2.5% Share of Search versus Emmi’s 0.19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Costa or Emmi?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Costa, Emmi. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Costa and Emmi comparison changed over the last 12 months?
3 findings
- Costa was ahead of Emmi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Emmi’s estimated Share of Search among iced coffee brands worldwide moved from 0.13% to 0.19%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for iced coffee brands worldwide in August 2026?
0 changes
Neither Costa nor Emmi moved beyond provider rounding among iced coffee brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Costa’s and Emmi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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