How popular isCartier in search?
In September 2026, there were an estimated 2.7M branded searches for Cartier worldwide which is down 18.2% over the last 12 months. Cartier holds 27.2% estimated Share of Search among jewellery brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Swarovski40.6%
Cartier27.2%
Pandora15.4%
Tiffany & Co.13.1%
Mejuri3.7%
Meadowlark<0.01%
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Which jewellery brands compete with Cartier?
Share of Search by month for Swarovski, Cartier, Pandora, Tiffany & Co., Mejuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | Mejuri | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.2% | 14% | 14.9% | 4.1% | <0.01% |
| Nov 2025 | 38.8% | 21.3% | 22% | 12.7% | 5.2% | <0.01% |
| Dec 2025 | 40.4% | 18.1% | 24.7% | 13.2% | 3.6% | <0.01% |
| Jan 2026 | 40.5% | 27.1% | 15.3% | 13.4% | 3.6% | <0.01% |
| Feb 2026 | 43.5% | 23.8% | 14.5% | 14.2% | 3.9% | <0.01% |
| Mar 2026 | 40.2% | 26.9% | 15.2% | 13.3% | 4.4% | <0.01% |
| Apr 2026 | 39.8% | 26.6% | 13.3% | 15.9% | 4.4% | <0.01% |
| May 2026 | 40.1% | 26.8% | 16.4% | 13.1% | 3.6% | <0.01% |
| Jun 2026 | 39.1% | 26.2% | 18.1% | 13.1% | 3.5% | <0.01% |
| Jul 2026 | 39% | 26.1% | 16% | 15.4% | 3.5% | <0.01% |
| Aug 2026 | 39.2% | 26.2% | 14.8% | 15.4% | 4.3% | <0.01% |
| Sep 2026 | 40.6% | 27.2% | 15.4% | 13.1% | 3.7% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 4.1M | 0% | +1.5 points | |
| 2, held 2nd | 27.2% | 2.7M | 0% | +1 points | |
| 3, moved from 4th to 3rd | 15.4% | 1.6M | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.1% | 1.3M | -18% | -2.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.7% | 368K | -18.2% | -0.7 points | |
| 6, held 6th | <0.01% | 30 | +50% | 0 points |
40.6%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Cartier27.2%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Pandora15.4%
Moved from 4th to 3rd. 1.6M estimated branded searches, 0% vs prior month. Share +0.5 points.
13.1%
Moved from 3rd to 4th. 1.3M estimated branded searches, -18% vs prior month. Share -2.3 points.
5.
Mejuri3.7%
Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
<0.01%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare search popularity between Cartier and its closest rivals
Every comparison with Cartier
4 comparisons
How has branded search demand for Cartier changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cartier worldwide fell from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Cartier’s estimated Share of Search among jewellery brands worldwide decreased from 30.2% to 27.2%.
- Across the 12 months ending September 2026, Cartier’s estimated Share of Search among jewellery brands worldwide peaked at 30.2% in October 2025 and was lowest at 18.1% in December 2025.
How did search popularity change for jewellery brands worldwide in September 2026?
6 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 3rd among jewellery brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Swarovski gained estimated Share of Search among jewellery brands worldwide, from 39.2% to 40.6%.
In September 2026, Cartier gained estimated Share of Search among jewellery brands worldwide, from 26.2% to 27.2%.
In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery brands worldwide, from 15.4% to 13.1%.
In September 2026, Mejuri lost estimated Share of Search among jewellery brands worldwide, from 4.3% to 3.7%.
Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
How is Cartier measured?
Brandwave collects information about searches that people make online using Cartier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cartier
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Is Cartier your brand?
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