Brandwave

Engagement ring brands:Which are searched most?

In September 2026, Cartier was the most searched among engagement ring brands worldwide, with an estimated 2.7M branded searches and 85.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cartier85.7%
  2. Blue Diamond12.2%
  3. Pandora0.85%
  4. Pearl0.69%
  5. Halo0.46%
  6. Emerald0.04%
  7. Diamond0.02%
  8. RUBY0.02%

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Share of SearchLeaderboard

Compare the engagement ring brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among engagement ring brands worldwide, by month

Share of Search by month for Cartier, Blue Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthCartierBlue DiamondPandoraPearlHaloEmeraldDiamondRUBY
Oct 202589.3%8.6%0.72%0.88%0.39%0.04%0.02%0.03%
Nov 202588.7%8.6%1.6%0.72%0.32%0.03%0.02%0.03%
Dec 202587.2%10.2%1.6%0.71%0.31%0.03%0.02%0.02%
Jan 202687.5%10.3%0.86%0.86%0.39%0.03%0.02%0.02%
Feb 202685.6%12.2%0.85%0.85%0.38%0.03%0.02%0.03%
Mar 202685.8%12.2%0.69%0.85%0.38%0.04%0.03%0.03%
Apr 202687.7%10.4%0.71%0.71%0.39%0.04%0.02%0.03%
May 202687.9%10.2%0.87%0.58%0.32%0.03%0.02%0.02%
Jun 202685.6%12.1%0.85%1%0.38%0.03%0.02%0.02%
Jul 202684.8%12.1%0.84%1.9%0.37%0.03%0.02%0.02%
Aug 202685%12.1%0.84%1.5%0.46%0.04%0.02%0.02%
Sep 202685.7%12.2%0.85%0.69%0.46%0.04%0.02%0.02%

This month’s ranking, September 2026

  1. 1.Cartier

    85.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Blue Diamond

    12.2%

    Held 2nd. 390K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Pandora

    0.85%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pearl

    0.69%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -0.8 points.

  5. 5.Halo

    0.46%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Emerald

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Diamond

    0.02%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.RUBY

    0.02%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among engagement ring brands worldwide?

In September 2026, Cartier was the most searched among engagement ring brands worldwide, with an estimated 2.7M branded searches and 85.7% estimated Share of Search within this set. Blue Diamond is in 2nd place, 73.5 percentage points behind at 12.2% Share of Search.

Global engagement ring brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cartier89.3% → 85.7%89.3%Oct 202584.8%Jul 20261st
Blue Diamond8.6% → 12.2%12.2%Mar 20268.6%Nov 20252nd
Pandora0.72% → 0.85%1.6%Nov 20250.69%Mar 20264th → 3rd
Pearl0.88% → 0.69%1.9%Jul 20260.58%May 20263rd → 4th
Halo0.39% → 0.46%0.46%Sep 20260.31%Dec 20255th
Emerald0.04%0.04%Oct 20250.03%Dec 20256th
Diamond0.02%0.03%Mar 20260.02%Dec 20258th → 7th
RUBY0.03% → 0.02%0.03%Nov 20250.02%Jul 20267th → 8th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cartier’s estimated Share of Search among engagement ring brands worldwide decreased from 89.3% to 85.7%.
  • Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among engagement ring brands worldwide increased from 8.6% to 12.2%.
  • Across the 12 months ending September 2026, Cartier’s estimated Share of Search among engagement ring brands worldwide peaked at 89.3% in October 2025 and was lowest at 84.8% in July 2026.
  • Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among engagement ring brands worldwide peaked at 12.2% in March 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, Pearl’s estimated Share of Search among engagement ring brands worldwide peaked at 1.9% in July 2026 and was lowest at 0.58% in May 2026.
  • Across the 12 months ending September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.
  • Across the 12 months ending September 2026, Pearl fell from 3rd to 4th among engagement ring brands worldwide.
  • Across the 12 months ending September 2026, Diamond rose from 8th to 7th among engagement ring brands worldwide.
  • Across the 12 months ending September 2026, RUBY fell from 7th to 8th among engagement ring brands worldwide.
  • Across the 12 months ending September 2026, Halo and Emerald held steady: their estimated Share of Search among engagement ring brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for engagement ring brands worldwide in September 2026?

  1. In September 2026, Cartier gained estimated Share of Search among engagement ring brands worldwide, from 85% to 85.7%.

  2. In September 2026, Pearl lost estimated Share of Search among engagement ring brands worldwide, from 1.5% to 0.69%.

  3. In September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.

  4. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  5. Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  7. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

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