Brandwave

How popular isPandora in search?

In September 2026, there were an estimated 27.1K branded searches for Pandora worldwide which held steady over the last 12 months. Pandora holds 0.85% estimated Share of Search among engagement ring brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cartier85.7%
  2. Blue Diamond12.2%
  3. Pandora0.85%
  4. Pearl0.69%
  5. Halo0.46%
  6. Emerald0.04%
  7. Diamond0.02%
  8. RUBY0.02%
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Which engagement ring brands compete with Pandora?

Pandora against engagement ring brands worldwide, by month

Share of Search by month for Cartier, Blue Diamond, Pandora. The figures are in the table below the chart.

View monthly share of search table
MonthCartierBlue DiamondPandoraPearlHaloEmeraldDiamondRUBY
Oct 202589.3%8.6%0.72%0.88%0.39%0.04%0.02%0.03%
Nov 202588.7%8.6%1.6%0.72%0.32%0.03%0.02%0.03%
Dec 202587.2%10.2%1.6%0.71%0.31%0.03%0.02%0.02%
Jan 202687.5%10.3%0.86%0.86%0.39%0.03%0.02%0.02%
Feb 202685.6%12.2%0.85%0.85%0.38%0.03%0.02%0.03%
Mar 202685.8%12.2%0.69%0.85%0.38%0.04%0.03%0.03%
Apr 202687.7%10.4%0.71%0.71%0.39%0.04%0.02%0.03%
May 202687.9%10.2%0.87%0.58%0.32%0.03%0.02%0.02%
Jun 202685.6%12.1%0.85%1%0.38%0.03%0.02%0.02%
Jul 202684.8%12.1%0.84%1.9%0.37%0.03%0.02%0.02%
Aug 202685%12.1%0.84%1.5%0.46%0.04%0.02%0.02%
Sep 202685.7%12.2%0.85%0.69%0.46%0.04%0.02%0.02%
  1. 1.Cartier

    85.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. Held 2nd. 390K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Pandora

    0.85%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pearl

    0.69%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -0.8 points.

  5. 5.Halo

    0.46%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Emerald

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Diamond

    0.02%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.RUBY

    0.02%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pandora and its closest rivals

How has branded search demand for Pandora changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pandora worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.

How did search popularity change for engagement ring brands worldwide in September 2026?

  1. In September 2026, Cartier gained estimated Share of Search among engagement ring brands worldwide, from 85% to 85.7%.

  2. In September 2026, Pearl lost estimated Share of Search among engagement ring brands worldwide, from 1.5% to 0.69%.

  3. In September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.

  4. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  5. Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Pandora compete?

Pandora is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Key Ring brands5th of 50.03%Show ranking
Jewelry Box brands6th of 60.14%Show ranking
Jewellery brands5th of 60.32%Show ranking
Jewellery charm brands5th of 60.46%Show ranking
Tennis Bracelet brands2nd of 40.66%Show ranking
Engagement ring brands3rd of 80.85%Shown above
Jewelry Cleaner software3rd of 61.8%Show ranking
Star Wars brands3rd of 37.2%Show ranking

How is Pandora measured?

Brandwave collects information about searches that people make online using Pandora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pandora nz

Do you work for Pandora? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pandora your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.