Brandwave

How popular isDiamond in search?

In September 2026, there were an estimated 720 branded searches for Diamond worldwide which is down 18.2% over the last 12 months. Diamond holds 0.02% estimated Share of Search among engagement ring brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cartier85.7%
  2. Blue Diamond12.2%
  3. Pandora0.85%
  4. Pearl0.69%
  5. Halo0.46%
  6. Emerald0.04%
  7. Diamond0.02%
  8. RUBY0.02%
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Which engagement ring brands compete with Diamond?

Diamond against engagement ring brands worldwide, by month

Share of Search by month for Cartier, Blue Diamond, Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthCartierBlue DiamondPandoraPearlHaloEmeraldDiamondRUBY
Oct 202589.3%8.6%0.72%0.88%0.39%0.04%0.02%0.03%
Nov 202588.7%8.6%1.6%0.72%0.32%0.03%0.02%0.03%
Dec 202587.2%10.2%1.6%0.71%0.31%0.03%0.02%0.02%
Jan 202687.5%10.3%0.86%0.86%0.39%0.03%0.02%0.02%
Feb 202685.6%12.2%0.85%0.85%0.38%0.03%0.02%0.03%
Mar 202685.8%12.2%0.69%0.85%0.38%0.04%0.03%0.03%
Apr 202687.7%10.4%0.71%0.71%0.39%0.04%0.02%0.03%
May 202687.9%10.2%0.87%0.58%0.32%0.03%0.02%0.02%
Jun 202685.6%12.1%0.85%1%0.38%0.03%0.02%0.02%
Jul 202684.8%12.1%0.84%1.9%0.37%0.03%0.02%0.02%
Aug 202685%12.1%0.84%1.5%0.46%0.04%0.02%0.02%
Sep 202685.7%12.2%0.85%0.69%0.46%0.04%0.02%0.02%

  1. 1.Cartier

    85.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Blue Diamond

    12.2%

    Held 2nd. 390K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Pandora

    0.85%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pearl

    0.69%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -0.8 points.

  5. 5.Halo

    0.46%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Emerald

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Diamond

    0.02%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.RUBY

    0.02%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Diamond and its closest rivals

Every comparison with Diamond

How has branded search demand for Diamond changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Diamond worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Diamond rose from 8th to 7th among engagement ring brands worldwide.

How did search popularity change for engagement ring brands worldwide in September 2026?

  1. In September 2026, Cartier gained estimated Share of Search among engagement ring brands worldwide, from 85% to 85.7%.

  2. In September 2026, Pearl lost estimated Share of Search among engagement ring brands worldwide, from 1.5% to 0.69%.

  3. In September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.

  4. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  5. Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Diamond compete?

Diamond is ranked in 46 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Almond milk brands8th of 8<0.01%Show ranking
Steering Wheel Cover brands8th of 8<0.01%Show ranking
Stress Ball brands8th of 8<0.01%Show ranking
Brooch Pin brands8th of 8<0.01%Show ranking
Grip Tape brands7th of 7<0.01%Show ranking
Wedding Rings brands5th of 5<0.01%Show ranking
Charm Bracelet brands8th of 8<0.01%Show ranking
Tire Chains brands7th of 7<0.01%Show ranking
Women's watch brands7th of 7<0.01%Show ranking
Bracelet Women brands4th of 4<0.01%Show ranking
Trophy brands3rd of 3<0.01%Show ranking
Ridge Golf Courses5th of 5<0.01%Show ranking
Dog Nail Grinder brands5th of 5<0.01%Show ranking
Flap Disc brands8th of 8<0.01%Show ranking
Heart Necklace brands3rd of 30.01%Show ranking
Aircraft Parts brands5th of 50.01%Show ranking
Sandpaper brands6th of 60.01%Show ranking
Tennis Bracelet brands4th of 40.02%Show ranking
Drop Earrings brands3rd of 30.02%Show ranking
Hoop Earrings brands3rd of 30.02%Show ranking
Countersink Bit brands7th of 70.02%Show ranking
Engagement ring brands7th of 80.02%Shown above
Polishing Machine brands7th of 80.02%Show ranking
Sanding Block brands8th of 80.03%Show ranking
Hip Belt brands8th of 80.03%Show ranking
Forestry Mulcher brands6th of 60.03%Show ranking
Tile Cutter brands5th of 50.03%Show ranking
Sharpening Stone brands7th of 70.03%Show ranking
Stone Cutter brands7th of 80.03%Show ranking
Sanding Sponge brands6th of 60.03%Show ranking
Core Drill brands3rd of 30.04%Show ranking
Brush Cutter brands8th of 80.04%Show ranking
Disc Golf brands5th of 50.05%Show ranking
Jewelry Cleaner software6th of 60.05%Show ranking
Whetstone brands7th of 70.05%Show ranking
Sanding Discs brands5th of 50.06%Show ranking
Marble Cutter brands2nd of 30.06%Show ranking
Puppy food brands7th of 80.06%Show ranking
Sanding Belts brands4th of 40.07%Show ranking
Hardness Tester brands7th of 80.08%Show ranking
Mosaic Kit brands6th of 70.08%Show ranking
Grinding Wheel brands4th of 40.1%Show ranking
End Mill brands4th of 40.1%Show ranking
Pasta and rice brands4th of 40.16%Show ranking
Stud Earrings brands4th of 40.18%Show ranking
Billiard tables4th of 62.5%Show ranking

How is Diamond measured?

Brandwave collects information about searches that people make online using Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • diamond pasta

Do you work for Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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