Diamond vs San Remo:Which is searched more?
In September 2026, San Remo had more branded searches than Diamond among pasta and rice brands worldwide. San Remo was estimated to have 208K branded searches compared to Diamond’s 720, and held a 46.9% Share of Search versus Diamond’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or San Remo?
Compare the pasta and rice brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for San Remo, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | San Remo | Barilla | SunRice | Diamond |
|---|---|---|---|---|
| Oct 2025 | 42.4% | 49.3% | 8.1% | 0.22% |
| Nov 2025 | 46.3% | 44.5% | 8.9% | 0.19% |
| Dec 2025 | 51.3% | 40.4% | 8.1% | 0.18% |
| Jan 2026 | 51.5% | 40.3% | 8.1% | 0.18% |
| Feb 2026 | 66.1% | 29% | 4.8% | 0.13% |
| Mar 2026 | 60.8% | 32.5% | 6.5% | 0.17% |
| Apr 2026 | 56.1% | 36.4% | 7.3% | 0.16% |
| May 2026 | 56.1% | 36.4% | 7.3% | 0.16% |
| Jun 2026 | 59.9% | 32% | 7.9% | 0.17% |
| Jul 2026 | 56% | 36.6% | 7.3% | 0.16% |
| Aug 2026 | 56.1% | 36.4% | 7.3% | 0.16% |
| Sep 2026 | 46.9% | 45.4% | 7.5% | 0.16% |
How has the Diamond and San Remo comparison changed over the last 12 months?
3 findings
- San Remo was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among pasta and rice brands worldwide moved from 0.22% to 0.16%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, San Remo’s estimated Share of Search among pasta and rice brands worldwide moved from 42.4% to 46.9%, and its estimated monthly branded searches moved from 173K to 208K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
In September 2026, San Remo lost estimated Share of Search among pasta and rice brands worldwide, from 56.1% to 46.9%.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among pasta and rice brands
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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