Black Magic vs Diamond:Which is searched more?
In September 2026, Black Magic had more branded searches than Diamond among grip Tape brands worldwide. Black Magic was estimated to have 301K branded searches compared to Diamond’s 720, and held a 1.8% Share of Search versus Diamond’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Magic or Diamond?
Compare the grip tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Magic, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Bear | Hexagon | Black Diamond | Black Magic | Blue | Diamond |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 36.1% | 4.8% | 2.2% | 2.2% | 0.64% | <0.01% |
| Nov 2025 | 45.7% | 45.5% | 4.1% | 2.2% | 1.8% | 0.64% | <0.01% |
| Dec 2025 | 46.2% | 46% | 3.4% | 2.3% | 1.5% | 0.66% | <0.01% |
| Jan 2026 | 37.7% | 55.9% | 2.8% | 1.8% | 1.2% | 0.54% | <0.01% |
| Feb 2026 | 68.6% | 16.8% | 7.5% | 3.4% | 2.7% | 0.99% | <0.01% |
| Mar 2026 | 72.7% | 14.6% | 6.5% | 2.9% | 2.4% | 0.86% | <0.01% |
| Apr 2026 | 68.3% | 16.7% | 7.5% | 3.3% | 3.3% | 0.84% | <0.01% |
| May 2026 | 70.9% | 14.2% | 7.8% | 3.5% | 2.8% | 0.84% | <0.01% |
| Jun 2026 | 72.3% | 14.5% | 6.5% | 2.9% | 2.9% | 0.85% | <0.01% |
| Jul 2026 | 73.3% | 14.7% | 4.4% | 3.6% | 2.9% | 1% | <0.01% |
| Aug 2026 | 64.8% | 23.7% | 4.7% | 3.2% | 2.6% | 0.94% | <0.01% |
| Sep 2026 | 45.7% | 45.6% | 4.1% | 2.2% | 1.8% | 0.54% | <0.01% |
How has the Black Magic and Diamond comparison changed over the last 12 months?
3 findings
- Black Magic was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among grip Tape brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among grip Tape brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for grip Tape brands worldwide in September 2026?
2 changes
In September 2026, Black Magic lost estimated Share of Search among grip Tape brands worldwide, from 2.6% to 1.8%.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among grip Tape brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Magic’s and Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Magic
1 branded search term
- black magic
Diamond
1 branded search term
- diamond pasta
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