Brandwave

How popular isDiamond in search?

In September 2026, there were an estimated 720 branded searches for Diamond worldwide which is down 18.2% over the last 12 months. Diamond holds 0.08% estimated Share of Search among mosaic Kit brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hobbycraft73.3%
  2. Crayola21.7%
  3. Flamingo2.8%
  4. Butterfly1.1%
  5. Dolphin1.1%
  6. Diamond0.08%
  7. Gem<0.01%
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Which mosaic Kit brands compete with Diamond?

Diamond against mosaic Kit brands worldwide, by month

Share of Search by month for Hobbycraft, Crayola, Flamingo, Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthHobbycraftCrayolaFlamingoButterflyDolphinDiamondGem
Oct 202580.3%16%2.1%0.97%0.53%0.07%0%
Nov 202580.7%16.1%1.7%0.97%0.43%0.06%<0.01%
Dec 202580.6%16.1%1.7%0.97%0.53%0.05%<0.01%
Jan 202680.1%15.9%2.1%1.2%0.64%0.07%<0.01%
Feb 202677%18.7%2.4%1.1%0.75%0.08%<0.01%
Mar 202673.2%21.6%2.8%1.3%1.1%0.09%<0.01%
Apr 202669%24.9%3.2%1.2%1.5%0.09%<0.01%
May 202667.7%24.4%3.9%1.2%2.7%0.09%<0.01%
Jun 202668.2%24.6%3.9%0.99%2.2%0.09%<0.01%
Jul 202668.5%24.7%3.9%1.2%1.5%0.09%<0.01%
Aug 202669.4%25.1%3.2%1%1.2%0.07%<0.01%
Sep 202673.3%21.7%2.8%1.1%1.1%0.08%<0.01%

  1. 1.Hobbycraft

    73.3%

    Held 1st. 680K estimated branded searches, -0.22% vs prior month. Share +3.9 points.

  2. 2.Crayola

    21.7%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  3. 3.Flamingo

    2.8%

    Held 3rd. 26.1K estimated branded searches, -16% vs prior month. Share -0.4 points.

  4. 4.Butterfly

    1.1%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dolphin

    1.1%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Diamond

    0.08%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gem

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Diamond and its closest rivals

Every comparison with Diamond

How has branded search demand for Diamond changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Diamond worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Diamond’s estimated Share of Search among mosaic Kit brands worldwide held steady, from 0.07% to 0.08%.

How did search popularity change for mosaic Kit brands worldwide in September 2026?

  1. In September 2026, Hobbycraft gained estimated Share of Search among mosaic Kit brands worldwide, from 69.4% to 73.3%.

  2. In September 2026, Crayola lost estimated Share of Search among mosaic Kit brands worldwide, from 25.1% to 21.7%.

  3. Dolphin’s estimated Share of Search among mosaic Kit brands worldwide has lost ground for 3 months in a row, from 2.2% to 1.1% in September 2026.

  4. In September 2026, Butterfly rose from 5th to 4th among mosaic Kit brands worldwide.

  5. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Diamond compete?

Diamond is ranked in 46 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Almond milk brands8th of 8<0.01%Show ranking
Steering Wheel Cover brands8th of 8<0.01%Show ranking
Stress Ball brands8th of 8<0.01%Show ranking
Brooch Pin brands8th of 8<0.01%Show ranking
Grip Tape brands7th of 7<0.01%Show ranking
Wedding Rings brands5th of 5<0.01%Show ranking
Charm Bracelet brands8th of 8<0.01%Show ranking
Tire Chains brands7th of 7<0.01%Show ranking
Women's watch brands7th of 7<0.01%Show ranking
Bracelet Women brands4th of 4<0.01%Show ranking
Trophy brands3rd of 3<0.01%Show ranking
Ridge Golf Courses5th of 5<0.01%Show ranking
Dog Nail Grinder brands5th of 5<0.01%Show ranking
Flap Disc brands8th of 8<0.01%Show ranking
Heart Necklace brands3rd of 30.01%Show ranking
Aircraft Parts brands5th of 50.01%Show ranking
Sandpaper brands6th of 60.01%Show ranking
Tennis Bracelet brands4th of 40.02%Show ranking
Drop Earrings brands3rd of 30.02%Show ranking
Hoop Earrings brands3rd of 30.02%Show ranking
Countersink Bit brands7th of 70.02%Show ranking
Engagement ring brands7th of 80.02%Show ranking
Polishing Machine brands7th of 80.02%Show ranking
Sanding Block brands8th of 80.03%Show ranking
Hip Belt brands8th of 80.03%Show ranking
Forestry Mulcher brands6th of 60.03%Show ranking
Tile Cutter brands5th of 50.03%Show ranking
Sharpening Stone brands7th of 70.03%Show ranking
Stone Cutter brands7th of 80.03%Show ranking
Sanding Sponge brands6th of 60.03%Show ranking
Core Drill brands3rd of 30.04%Show ranking
Brush Cutter brands8th of 80.04%Show ranking
Disc Golf brands5th of 50.05%Show ranking
Jewelry Cleaner software6th of 60.05%Show ranking
Whetstone brands7th of 70.05%Show ranking
Sanding Discs brands5th of 50.06%Show ranking
Marble Cutter brands2nd of 30.06%Show ranking
Puppy food brands7th of 80.06%Show ranking
Sanding Belts brands4th of 40.07%Show ranking
Hardness Tester brands7th of 80.08%Show ranking
Mosaic Kit brands6th of 70.08%Shown above
Grinding Wheel brands4th of 40.1%Show ranking
End Mill brands4th of 40.1%Show ranking
Pasta and rice brands4th of 40.16%Show ranking
Stud Earrings brands4th of 40.18%Show ranking
Billiard tables4th of 62.5%Show ranking

How is Diamond measured?

Brandwave collects information about searches that people make online using Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • diamond pasta

Do you work for Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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