Diamond vs Kubota:Which is searched more?
In September 2026, Kubota had more branded searches than Diamond among tire Chains brands worldwide. Kubota was estimated to have 368K branded searches compared to Diamond’s 720, and held a 2.9% Share of Search versus Diamond’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or Kubota?
Compare the tire chains brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | John Deere | Kubota | Thule | Bobcat | Titan | Diamond |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.3% | 7.8% | 3.5% | 2.3% | 0.09% | 0.04% | <0.01% |
| Nov 2025 | 86.4% | 7.8% | 2.9% | 2.9% | 0.09% | 0.04% | <0.01% |
| Dec 2025 | 86.3% | 7.8% | 2.9% | 2.9% | 0.14% | 0.03% | <0.01% |
| Jan 2026 | 85.8% | 7.7% | 2.8% | 3.5% | 0.14% | 0.03% | <0.01% |
| Feb 2026 | 86.8% | 7.8% | 2.9% | 2.4% | 0.09% | 0.03% | <0.01% |
| Mar 2026 | 88.1% | 6.5% | 2.9% | 2.4% | 0.08% | 0.03% | <0.01% |
| Apr 2026 | 85.8% | 7.7% | 3.5% | 2.8% | 0.09% | 0.03% | <0.01% |
| May 2026 | 85.3% | 7.7% | 3.5% | 3.5% | 0.09% | 0.03% | <0.01% |
| Jun 2026 | 85.8% | 7.7% | 3.5% | 2.8% | 0.08% | 0.03% | <0.01% |
| Jul 2026 | 85.8% | 7.7% | 2.8% | 3.5% | 0.08% | 0.03% | <0.01% |
| Aug 2026 | 86.4% | 7.8% | 2.9% | 2.9% | 0.08% | 0.03% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.4% | 0.08% | 0.03% | <0.01% |
How has the Diamond and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among tire Chains brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among tire Chains brands worldwide moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for tire Chains brands worldwide in September 2026?
2 changes
Other head-to-heads among tire Chains brands
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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