Diamond vs So Good:Which is searched more?
In September 2026, So Good had more branded searches than Diamond among almond milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Diamond’s 720, and held a 0.24% Share of Search versus Diamond’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or So Good?
Compare the almond milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for So Good, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Blue Diamond | Alpro | So Good | Califia Farms | Almond Breeze | 100% | Diamond |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.7% | 0.7% | 0.29% | 0.16% | 0.07% | 0.03% | 0.02% | <0.01% |
| Nov 2025 | 99% | 0.58% | 0.2% | 0.13% | 0.04% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 98.9% | 0.69% | 0.16% | 0.13% | 0.04% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 98.3% | 1% | 0.36% | 0.2% | 0.08% | 0.05% | 0.02% | <0.01% |
| Feb 2026 | 98% | 1.3% | 0.43% | 0.2% | 0.08% | 0.05% | 0.03% | <0.01% |
| Mar 2026 | 97.9% | 1.3% | 0.43% | 0.24% | 0.09% | 0.05% | 0.04% | <0.01% |
| Apr 2026 | 98.1% | 1% | 0.44% | 0.24% | 0.08% | 0.05% | 0.04% | <0.01% |
| May 2026 | 97.9% | 1.3% | 0.43% | 0.24% | 0.07% | 0.05% | 0.04% | <0.01% |
| Jun 2026 | 98% | 1.2% | 0.35% | 0.24% | 0.07% | 0.05% | 0.05% | <0.01% |
| Jul 2026 | 98% | 1.3% | 0.35% | 0.24% | 0.08% | 0.05% | 0.04% | <0.01% |
| Aug 2026 | 98% | 1.3% | 0.35% | 0.24% | 0.08% | 0.06% | 0.04% | <0.01% |
| Sep 2026 | 98% | 1.3% | 0.35% | 0.24% | 0.08% | 0.05% | 0.03% | <0.01% |
How has the Diamond and So Good comparison changed over the last 12 months?
3 findings
- So Good was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among almond milk brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among almond milk brands worldwide moved from 0.16% to 0.24%, and its estimated monthly branded searches moved from 75.3K to 75.6K.
How did search popularity change for almond milk brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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