Diamond vs Hilti:Which is searched more?
In September 2026, Hilti had more branded searches than Diamond among core Drill brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Diamond’s 720, and held a 1.5% Share of Search versus Diamond’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or Hilti?
Compare the core drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilti, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Hilti | Diamond |
|---|---|---|---|
| Oct 2025 | 99% | 0.98% | 0.04% |
| Nov 2025 | 99% | 0.98% | 0.03% |
| Dec 2025 | 99% | 0.98% | 0.03% |
| Jan 2026 | 98.8% | 1.2% | 0.04% |
| Feb 2026 | 98.8% | 1.2% | 0.04% |
| Mar 2026 | 97.8% | 2.2% | 0.05% |
| Apr 2026 | 98.2% | 1.8% | 0.04% |
| May 2026 | 98.2% | 1.8% | 0.04% |
| Jun 2026 | 98.5% | 1.5% | 0.04% |
| Jul 2026 | 98.5% | 1.5% | 0.04% |
| Aug 2026 | 98.5% | 1.5% | 0.04% |
| Sep 2026 | 98.5% | 1.5% | 0.04% |
How has the Diamond and Hilti comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among core Drill brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among core Drill brands worldwide moved from 0.98% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for core Drill brands worldwide in September 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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