Diamond vs Festool:Which is searched more?
In September 2026, Festool had more branded searches than Diamond among stone Cutter brands worldwide. Festool was estimated to have 246K branded searches compared to Diamond’s 720, and held a 10.6% Share of Search versus Diamond’s 0.03%. These are worldwide searches for English-language branded terms.
Follow Diamond vs Festool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Diamond or Festool?
Compare the stone cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Festool, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | B&Q | DeWalt | Festool | Bosch | Circular | Evolution | Diamond | Gem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 27.8% | 12.4% | 8.5% | 0.55% | 0.22% | 0.04% | 0% |
| Nov 2025 | 48.1% | 32.5% | 11.9% | 6.7% | 0.53% | 0.26% | 0.03% | <0.01% |
| Dec 2025 | 44.3% | 36.4% | 10.9% | 7.5% | 0.61% | 0.24% | 0.03% | <0.01% |
| Jan 2026 | 52.5% | 28.9% | 10.6% | 7.3% | 0.49% | 0.23% | 0.03% | <0.01% |
| Feb 2026 | 53.1% | 29.3% | 10.7% | 6.1% | 0.48% | 0.24% | 0.03% | <0.01% |
| Mar 2026 | 56.4% | 25.3% | 11.3% | 6.4% | 0.35% | 0.25% | 0.03% | <0.01% |
| Apr 2026 | 62.4% | 22.9% | 8.4% | 5.8% | 0.3% | 0.18% | 0.02% | <0.01% |
| May 2026 | 62.4% | 22.9% | 8.4% | 5.8% | 0.3% | 0.18% | 0.02% | <0.01% |
| Jun 2026 | 57.7% | 25.9% | 9.5% | 6.5% | 0.34% | 0.17% | 0.03% | <0.01% |
| Jul 2026 | 61.6% | 22.6% | 8.3% | 6.9% | 0.37% | 0.18% | 0.03% | <0.01% |
| Aug 2026 | 57.8% | 25.9% | 7.8% | 7.9% | 0.34% | 0.21% | 0.03% | <0.01% |
| Sep 2026 | 52.4% | 28.9% | 10.6% | 7.2% | 0.57% | 0.35% | 0.03% | <0.01% |
How has the Diamond and Festool comparison changed over the last 12 months?
3 findings
- Festool was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among stone Cutter brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among stone Cutter brands worldwide moved from 12.4% to 10.6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for stone Cutter brands worldwide in September 2026?
2 changes
In September 2026, Festool overtook Bosch to rank 3rd among stone Cutter brands worldwide, with 10.6% estimated Share of Search.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among stone Cutter brands
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.