Brandwave

How popular isHobbycraft in search?

In September 2026, there were an estimated 680K branded searches for Hobbycraft worldwide which is down 32.5% over the last 12 months. Hobbycraft holds 29.8% estimated Share of Search among party supplies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Party City43.9%
  2. Hobbycraft29.8%
  3. Oriental Trading24.2%
  4. Baker Ross1.8%
  5. Party Delights0.29%
  6. Confetti0.02%
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Which party supplies compete with Hobbycraft?

Hobbycraft against party supplies worldwide, by month

Share of Search by month for Party City, Hobbycraft, Oriental Trading. The figures are in the table below the chart.

View monthly share of search table
MonthParty CityHobbycraftOriental TradingBaker RossParty DelightsConfetti
Oct 202565.5%19.7%13.2%1.2%0.43%0.02%
Nov 202536.2%36.5%24.4%2.7%0.2%0.03%
Dec 202541.3%41.6%15.2%1.7%0.18%0.05%
Jan 202641%34.1%22.6%2%0.22%0.02%
Feb 202645.7%31.1%20.6%2.3%0.3%0.03%
Mar 202643.7%29.8%24.1%2.2%0.24%0.03%
Apr 202644.1%29.8%24.1%1.8%0.24%0.03%
May 202648.9%27.2%22%1.6%0.22%0.02%
Jun 202650.8%28.3%18.7%2.1%0.22%0.02%
Jul 202646.1%31.2%20.6%1.9%0.25%0.03%
Aug 202648.1%32.7%17.7%1.3%0.21%0.02%
Sep 202643.9%29.8%24.2%1.8%0.29%0.02%

  1. 1.Party City

    43.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Hobbycraft

    29.8%

    Held 2nd. 680K estimated branded searches, -0.22% vs prior month. Share -2.9 points.

  3. 3.Oriental Trading

    24.2%

    Held 3rd. 550K estimated branded searches, +49.5% vs prior month. Share +6.5 points.

  4. 4.Baker Ross

    1.8%

    Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.

  5. 5.Party Delights

    0.29%

    Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  6. 6.Confetti

    0.02%

    Held 6th. 450 estimated branded searches, +7.1% vs prior month. Share 0 points.

Compare search popularity between Hobbycraft and its closest rivals

Every comparison with Hobbycraft

How has branded search demand for Hobbycraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobbycraft worldwide fell from 1M to 680K.
  • Across the 12 months ending September 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide increased from 19.7% to 29.8%.
  • Across the 12 months ending September 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide peaked at 41.6% in December 2025 and was lowest at 19.7% in October 2025.

How did search popularity change for party supplies worldwide in September 2026?

  1. In September 2026, Oriental Trading gained estimated Share of Search among party supplies worldwide, from 17.7% to 24.2%.

  2. In September 2026, Party City lost estimated Share of Search among party supplies worldwide, from 48.1% to 43.9%.

  3. In September 2026, Hobbycraft lost estimated Share of Search among party supplies worldwide, from 32.7% to 29.8%.

  4. Estimated monthly branded searches for Party Delights worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Confetti worldwide fell 50% over 12 measured months, from 900 to 450 in September 2026.

  6. Estimated monthly branded searches for Baker Ross worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How is Hobbycraft measured?

Brandwave collects information about searches that people make online using Hobbycraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hobbycraft
  • hobbycraft uk

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How the Brand Demand Index is measured

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