Hobbycraft vs Oriental Trading:Which is more popular by branded search?
In August 2026, Oriental Trading had more branded searches than Hobbycraft among party supplies worldwide. Oriental Trading was estimated to have 368K branded searches compared to Hobbycraft’s 8.1K, and held a 26.1% Share of Search versus Hobbycraft’s 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobbycraft or Oriental Trading?
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oriental Trading, Hobbycraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Oriental Trading | Baker Ross | Hobbycraft | Party Delights | Confetti |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 16.4% | 1.5% | 0.16% | 0.54% | 0.02% |
| Nov 2025 | 56.8% | 38.2% | 4.2% | 0.46% | 0.31% | 0.05% |
| Dec 2025 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.08% |
| Jan 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Feb 2026 | 66% | 29.7% | 3.3% | 0.53% | 0.44% | 0.04% |
| Mar 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Apr 2026 | 62.5% | 34.2% | 2.5% | 0.5% | 0.33% | 0.04% |
| May 2026 | 66.9% | 30.1% | 2.2% | 0.44% | 0.29% | 0.03% |
| Jun 2026 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.03% |
| Jul 2026 | 66.6% | 29.8% | 2.7% | 0.53% | 0.36% | 0.04% |
| Aug 2026 | 71% | 26.1% | 1.9% | 0.58% | 0.31% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hobbycraft and Oriental Trading comparison changed over the last 12 months?
3 findings
- Oriental Trading was ahead of Hobbycraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide moved from 0.16% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide moved from 16.4% to 26.1%, and its estimated monthly branded searches moved from 673K to 368K.
How did search popularity change for party supplies worldwide in August 2026?
2 changes
In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.
Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbycraft’s and Oriental Trading’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbycraft
1 branded search term
- hobbycraft uk
Oriental Trading
1 branded search term
- oriental trading
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.