How popular isOriental Trading in search?
In August 2026, there were an estimated 368K branded searches for Oriental Trading worldwide which is down 45.3% over the last 11 months. Oriental Trading holds 26.1% estimated Share of Search among party supplies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Party City71%
- Oriental Trading26.1%
- Baker Ross1.9%
- Hobbycraft0.58%
- Party Delights0.31%
Confetti0.03%
Follow Oriental Trading and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which party supplies compete with Oriental Trading?
Share of Search by month for Party City, Oriental Trading. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Oriental Trading | Baker Ross | Hobbycraft | Party Delights | Confetti |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 16.4% | 1.5% | 0.16% | 0.54% | 0.02% |
| Nov 2025 | 56.8% | 38.2% | 4.2% | 0.46% | 0.31% | 0.05% |
| Dec 2025 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.08% |
| Jan 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Feb 2026 | 66% | 29.7% | 3.3% | 0.53% | 0.44% | 0.04% |
| Mar 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Apr 2026 | 62.5% | 34.2% | 2.5% | 0.5% | 0.33% | 0.04% |
| May 2026 | 66.9% | 30.1% | 2.2% | 0.44% | 0.29% | 0.03% |
| Jun 2026 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.03% |
| Jul 2026 | 66.6% | 29.8% | 2.7% | 0.53% | 0.36% | 0.04% |
| Aug 2026 | 71% | 26.1% | 1.9% | 0.58% | 0.31% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 1M | +21.5% | +4.4 points | |
| 2, held 2nd | 26.1% | 368K | 0% | -3.6 points | |
| 3, held 3rd | 1.9% | 27.1K | -18.1% | -0.8 points | |
| 4, held 4th | 0.58% | 8.1K | +22.7% | 0 points | |
| 5, held 5th | 0.31% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.03% | 430 | -8.5% | 0 points |
71%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.
26.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.
1.9%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
0.58%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
0.31%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Confetti0.03%
Held 6th. 430 estimated branded searches, -8.5% vs prior month. Share 0 points.
Compare search popularity between Oriental Trading and its closest rivals
- Oriental Trading vs Party City: compare search popularity
- Oriental Trading vs Baker Ross: compare search popularity
- Oriental Trading vs Hobbycraft: compare search popularity
- Oriental Trading vs Party Delights: compare search popularity
- Oriental Trading vs Confetti: compare search popularity
- Compare Oriental Trading with any brand
How has branded search demand for Oriental Trading changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oriental Trading worldwide fell from 673K to 368K.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide increased from 16.4% to 26.1%.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide peaked at 38.2% in November 2025 and was lowest at 16.4% in October 2025.
How did search popularity change for party supplies worldwide in August 2026?
6 changes
In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.
In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%.
Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.
Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.
How is Oriental Trading measured?
Brandwave collects information about searches that people make online using Oriental Trading’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oriental trading
Do you work for Oriental Trading? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oriental Trading your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.