Brandwave

Party supplies:Which brands are most popular in search?

In August 2026, Party City was the most searched among party supplies worldwide, with an estimated 1M branded searches and 71% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Party City71%
  2. Oriental Trading26.1%
  3. Baker Ross1.9%
  4. Hobbycraft0.58%
  5. Party Delights0.31%
  6. Confetti0.03%

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Share of SearchLeaderboard

Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among party supplies worldwide, by month

Share of Search by month for Party City, Oriental Trading. The figures are in the table below the chart.

View monthly share of search table
MonthParty CityOriental TradingBaker RossHobbycraftParty DelightsConfetti
Oct 202581.4%16.4%1.5%0.16%0.54%0.02%
Nov 202556.8%38.2%4.2%0.46%0.31%0.05%
Dec 202570.4%25.9%2.9%0.46%0.31%0.08%
Jan 202662%34.1%3.1%0.5%0.33%0.04%
Feb 202666%29.7%3.3%0.53%0.44%0.04%
Mar 202662%34.1%3.1%0.5%0.33%0.04%
Apr 202662.5%34.2%2.5%0.5%0.33%0.04%
May 202666.9%30.1%2.2%0.44%0.29%0.03%
Jun 202670.4%25.9%2.9%0.46%0.31%0.03%
Jul 202666.6%29.8%2.7%0.53%0.36%0.04%
Aug 202671%26.1%1.9%0.58%0.31%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Party City

    71%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.Oriental Trading

    26.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Baker Ross

    1.9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Hobbycraft

    0.58%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Party Delights

    0.31%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Confetti

    0.03%

    Held 6th. 430 estimated branded searches, -8.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among party supplies worldwide?

In August 2026, Party City was the most searched among party supplies worldwide, with an estimated 1M branded searches and 71% estimated Share of Search within this set. Oriental Trading is in 2nd place, 44.9 percentage points behind at 26.1% Share of Search.

Global party supplies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Party City81.4% → 71%81.4%Oct 202556.8%Nov 20251st
Oriental Trading16.4% → 26.1%38.2%Nov 202516.4%Oct 20252nd
Baker Ross1.5% → 1.9%4.2%Nov 20251.5%Oct 20253rd
Hobbycraft0.16% → 0.58%0.58%Aug 20260.16%Oct 20255th → 4th
Party Delights0.54% → 0.31%0.54%Oct 20250.29%May 20264th → 5th
Confetti0.02% → 0.03%0.08%Dec 20250.02%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide decreased from 81.4% to 71%.
  • Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide increased from 16.4% to 26.1%.
  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide peaked at 81.4% in October 2025 and was lowest at 56.8% in November 2025.
  • Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide peaked at 38.2% in November 2025 and was lowest at 16.4% in October 2025.
  • Across the 11 months ending August 2026, Baker Ross’ estimated Share of Search among party supplies worldwide peaked at 4.2% in November 2025 and was lowest at 1.5% in October 2025.
  • Across the 11 months ending August 2026, Hobbycraft rose from 5th to 4th among party supplies worldwide.
  • Across the 11 months ending August 2026, Party Delights fell from 4th to 5th among party supplies worldwide.
  • Across the 11 months ending August 2026, Baker Ross and Confetti held steady: their estimated Share of Search among party supplies worldwide each moved less than 0.5 percentage points.

How did search popularity change for party supplies worldwide in August 2026?

  1. In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.

  2. In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.

  3. In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%.

  4. Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.

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