Oriental Trading vs Party City:Which is more popular by branded search?

Name: Oriental Trading vs Party City: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Party City had more branded searches than Oriental Trading among party supplies worldwide. Party City was estimated to have 1M branded searches compared to Oriental Trading’s 368K, and held a 71% Share of Search versus Oriental Trading’s 26.1%. These are worldwide searches for English-language branded terms.

Share of Search among party supplies worldwide in August 2026Which is more popular in search, Oriental Trading or Party City?

Oriental Trading26.1%368K searches

vs

Party City71%1M searches

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Which is more popular in search, Oriental Trading or Party City?

Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oriental Trading and Party City among party supplies worldwide, by month

Month	Party City	Oriental Trading	Baker Ross	Hobbycraft	Party Delights	Confetti
Oct 2025	81.4%	16.4%	1.5%	0.16%	0.54%	0.02%
Nov 2025	56.8%	38.2%	4.2%	0.46%	0.31%	0.05%
Dec 2025	70.4%	25.9%	2.9%	0.46%	0.31%	0.08%
Jan 2026	62%	34.1%	3.1%	0.5%	0.33%	0.04%
Feb 2026	66%	29.7%	3.3%	0.53%	0.44%	0.04%
Mar 2026	62%	34.1%	3.1%	0.5%	0.33%	0.04%
Apr 2026	62.5%	34.2%	2.5%	0.5%	0.33%	0.04%
May 2026	66.9%	30.1%	2.2%	0.44%	0.29%	0.03%
Jun 2026	70.4%	25.9%	2.9%	0.46%	0.31%	0.03%
Jul 2026	66.6%	29.8%	2.7%	0.53%	0.36%	0.04%
Aug 2026	71%	26.1%	1.9%	0.58%	0.31%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Oriental Trading and Party City comparison changed over the last 12 months?

3 findings

Party City was ahead of Oriental Trading in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide moved from 16.4% to 26.1%, and its estimated monthly branded searches moved from 673K to 368K.
Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide moved from 81.4% to 71%, and its estimated monthly branded searches moved from 3.4M to 1M.

How did search popularity change for party supplies worldwide in August 2026?

2 changes

In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Oriental Trading’s and Party City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.