Brandwave

How popular isParty City in search?

In August 2026, there were an estimated 1M branded searches for Party City worldwide which is down 70.1% over the last 11 months. Party City holds 71% estimated Share of Search among party supplies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Party City71%
  2. Oriental Trading26.1%
  3. Baker Ross1.9%
  4. Hobbycraft0.58%
  5. Party Delights0.31%
  6. Confetti0.03%
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Where does Party City compete?

Party City is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Party supplies1st of 671%Shown below
Balloons1st of 696.9%Show ranking

Which party supplies compete with Party City?

Party City against party supplies worldwide, by month

Share of Search by month for Party City, Oriental Trading. The figures are in the table below the chart.

View monthly share of search table
MonthParty CityOriental TradingBaker RossHobbycraftParty DelightsConfetti
Oct 202581.4%16.4%1.5%0.16%0.54%0.02%
Nov 202556.8%38.2%4.2%0.46%0.31%0.05%
Dec 202570.4%25.9%2.9%0.46%0.31%0.08%
Jan 202662%34.1%3.1%0.5%0.33%0.04%
Feb 202666%29.7%3.3%0.53%0.44%0.04%
Mar 202662%34.1%3.1%0.5%0.33%0.04%
Apr 202662.5%34.2%2.5%0.5%0.33%0.04%
May 202666.9%30.1%2.2%0.44%0.29%0.03%
Jun 202670.4%25.9%2.9%0.46%0.31%0.03%
Jul 202666.6%29.8%2.7%0.53%0.36%0.04%
Aug 202671%26.1%1.9%0.58%0.31%0.03%
Sep 2026——————

  1. 1.Party City

    71%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.Oriental Trading

    26.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Baker Ross

    1.9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Hobbycraft

    0.58%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Party Delights

    0.31%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Confetti

    0.03%

    Held 6th. 430 estimated branded searches, -8.5% vs prior month. Share 0 points.

Compare search popularity between Party City and its closest rivals

How has branded search demand for Party City changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Party City worldwide fell from 3.4M to 1M.
  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide decreased from 81.4% to 71%.
  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide peaked at 81.4% in October 2025 and was lowest at 56.8% in November 2025.

How did search popularity change for party supplies worldwide in August 2026?

  1. In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.

  2. In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.

  3. In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%.

  4. Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.

How is Party City measured?

Brandwave collects information about searches that people make online using Party City’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • party city

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How the Brand Demand Index is measured

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