Brandwave

Balloons:Which brands are most popular in search?

In August 2026, Party City was the most searched among balloons worldwide, with an estimated 1M branded searches and 96.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Party City96.9%
  2. Tuftex1.4%
  3. Sempertex0.96%
  4. Qualatex0.35%
  5. Gemar0.18%
  6. Anagram0.16%

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Share of SearchLeaderboard

Compare the balloons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among balloons worldwide, by month

Share of Search by month for Party City. The figures are in the table below the chart.

View monthly share of search table
MonthParty CityTuftexSempertexQualatexGemarAnagram
Oct 202598.8%0.53%0.29%0.19%0.07%0.07%
Nov 202597.2%1.2%0.79%0.43%0.18%0.18%
Dec 202598%0.79%0.53%0.35%0.16%0.16%
Jan 202696.8%1.2%0.96%0.52%0.23%0.28%
Feb 202697.3%0.96%0.79%0.53%0.23%0.23%
Mar 202696.5%1.4%0.96%0.64%0.23%0.23%
Apr 202695.8%1.7%1.2%0.77%0.28%0.28%
May 202695.2%2.6%1.2%0.63%0.23%0.18%
Jun 202696%2.1%0.95%0.52%0.18%0.18%
Jul 202695.8%2.1%1.2%0.51%0.22%0.19%
Aug 202696.9%1.4%0.96%0.35%0.18%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Party City

    96.9%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +1.1 points.

  2. 2.Tuftex

    1.4%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Sempertex

    0.96%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Qualatex

    0.35%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Gemar

    0.18%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Anagram

    0.16%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among balloons worldwide?

In August 2026, Party City was the most searched among balloons worldwide, with an estimated 1M branded searches and 96.9% estimated Share of Search within this set. Tuftex is in 2nd place, 95.5 percentage points behind at 1.4% Share of Search.

Global balloons, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Party City98.8% → 96.9%98.8%Oct 202595.2%May 20261st
Tuftex0.53% → 1.4%2.6%May 20260.53%Oct 20252nd
Sempertex0.29% → 0.96%1.2%Jul 20260.29%Oct 20253rd
Qualatex0.19% → 0.35%0.77%Apr 20260.19%Oct 20254th
Gemar0.07% → 0.18%0.28%Apr 20260.07%Oct 20256th → 5th
Anagram0.07% → 0.16%0.28%Jan 20260.07%Oct 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide decreased from 98.8% to 96.9%.
  • Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide increased from 0.53% to 1.4%.
  • Across the 11 months ending August 2026, Sempertex’s estimated Share of Search among balloons worldwide increased from 0.29% to 0.96%.
  • Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide peaked at 98.8% in October 2025 and was lowest at 95.2% in May 2026.
  • Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide peaked at 2.6% in May 2026 and was lowest at 0.53% in October 2025.
  • Across the 11 months ending August 2026, Gemar rose from 6th to 5th among balloons worldwide.
  • Across the 11 months ending August 2026, Anagram fell from 5th to 6th among balloons worldwide.
  • Across the 11 months ending August 2026, Qualatex held steady: its estimated Share of Search among balloons worldwide moved less than 0.5 percentage points.

How did search popularity change for balloons worldwide in August 2026?

  1. In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%.

  2. In August 2026, Tuftex lost estimated Share of Search among balloons worldwide, from 2.1% to 1.4%.

  3. Estimated monthly branded searches for Qualatex worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Anagram worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Gemar worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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