How popular isParty City in search?
In August 2026, there were an estimated 1M branded searches for Party City worldwide which is down 70.1% over the last 11 months. Party City holds 96.9% estimated Share of Search among balloons worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which balloons compete with Party City?
Share of Search by month for Party City. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Tuftex | Sempertex | Qualatex | Gemar | Anagram |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.53% | 0.29% | 0.19% | 0.07% | 0.07% |
| Nov 2025 | 97.2% | 1.2% | 0.79% | 0.43% | 0.18% | 0.18% |
| Dec 2025 | 98% | 0.79% | 0.53% | 0.35% | 0.16% | 0.16% |
| Jan 2026 | 96.8% | 1.2% | 0.96% | 0.52% | 0.23% | 0.28% |
| Feb 2026 | 97.3% | 0.96% | 0.79% | 0.53% | 0.23% | 0.23% |
| Mar 2026 | 96.5% | 1.4% | 0.96% | 0.64% | 0.23% | 0.23% |
| Apr 2026 | 95.8% | 1.7% | 1.2% | 0.77% | 0.28% | 0.28% |
| May 2026 | 95.2% | 2.6% | 1.2% | 0.63% | 0.23% | 0.18% |
| Jun 2026 | 96% | 2.1% | 0.95% | 0.52% | 0.18% | 0.18% |
| Jul 2026 | 95.8% | 2.1% | 1.2% | 0.51% | 0.22% | 0.19% |
| Aug 2026 | 96.9% | 1.4% | 0.96% | 0.35% | 0.18% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.9% | 1M | +21.5% | +1.1 points | |
| 2, held 2nd | 1.4% | 14.8K | -18.2% | -0.7 points | |
| 3, held 3rd | 0.96% | 9.9K | 0% | -0.2 points | |
| 4, held 4th | 0.35% | 3.6K | -18.2% | -0.2 points | |
| 5, held 5th | 0.18% | 1.9K | 0% | 0 points | |
| 6, held 6th | 0.16% | 1.6K | 0% | 0 points |
96.9%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +1.1 points.
2.Tuftex
1.4%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
0.96%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Qualatex
0.35%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.Gemar
0.18%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Anagram0.16%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Party City and its closest rivals
How has branded search demand for Party City changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Party City worldwide fell from 3.4M to 1M.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide decreased from 98.8% to 96.9%.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide peaked at 98.8% in October 2025 and was lowest at 95.2% in May 2026.
How did search popularity change for balloons worldwide in August 2026?
5 changes
In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%.
In August 2026, Tuftex lost estimated Share of Search among balloons worldwide, from 2.1% to 1.4%.
Estimated monthly branded searches for Qualatex worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Anagram worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for Gemar worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Where does Party City compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Party supplies | 1st of 6 | 71% | Show ranking |
| Balloons | 1st of 6 | 96.9% | Shown above |
How is Party City measured?
Brandwave collects information about searches that people make online using Party City’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- party city
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Is Party City your brand?
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