Party City vs Tuftex:Which is more popular by branded search?

Name: Party City vs Tuftex: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Party City had more branded searches than Tuftex among balloons worldwide. Party City was estimated to have 1M branded searches compared to Tuftex’s 14.8K, and held a 96.9% Share of Search versus Tuftex’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among balloons worldwide in August 2026Which is more popular in search, Party City or Tuftex?

Party City96.9%1M searches

vs

Tuftex1.4%14.8K searches

Add a brand to this comparison

Follow Party City vs Tuftex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Party City or Tuftex?

Compare the balloons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Party City	Tuftex	Sempertex	Qualatex	Gemar	Anagram
Oct 2025	98.8%	0.53%	0.29%	0.19%	0.07%	0.07%
Nov 2025	97.2%	1.2%	0.79%	0.43%	0.18%	0.18%
Dec 2025	98%	0.79%	0.53%	0.35%	0.16%	0.16%
Jan 2026	96.8%	1.2%	0.96%	0.52%	0.23%	0.28%
Feb 2026	97.3%	0.96%	0.79%	0.53%	0.23%	0.23%
Mar 2026	96.5%	1.4%	0.96%	0.64%	0.23%	0.23%
Apr 2026	95.8%	1.7%	1.2%	0.77%	0.28%	0.28%
May 2026	95.2%	2.6%	1.2%	0.63%	0.23%	0.18%
Jun 2026	96%	2.1%	0.95%	0.52%	0.18%	0.18%
Jul 2026	95.8%	2.1%	1.2%	0.51%	0.22%	0.19%
Aug 2026	96.9%	1.4%	0.96%	0.35%	0.18%	0.16%
Sep 2026	—	—	—	—	—	—

How has the Party City and Tuftex comparison changed over the last 12 months?

3 findings

Party City was ahead of Tuftex in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide moved from 98.8% to 96.9%, and its estimated monthly branded searches moved from 3.4M to 1M.
Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide moved from 0.53% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for balloons worldwide in August 2026?

2 changes

In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%.
In August 2026, Tuftex lost estimated Share of Search among balloons worldwide, from 2.1% to 1.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Party City’s and Tuftex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.