Party City vs Qualatex:Which is searched more?

Name: Party City vs Qualatex: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Party City had more branded searches than Qualatex among balloons worldwide. Party City was estimated to have 1M branded searches compared to Qualatex’s 3.6K, and held a 96.9% Share of Search versus Qualatex’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among balloons worldwide in August 2026Which is more popular in search, Party City or Qualatex?

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Which is more popular in search, Party City or Qualatex?

Compare the balloons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Party City and Qualatex among balloons worldwide, by month

Month	Party City	Qualatex
Oct 2025	98.8%	0.19%
Nov 2025	97.2%	0.43%
Dec 2025	98%	0.35%
Jan 2026	96.8%	0.52%
Feb 2026	97.3%	0.53%
Mar 2026	96.5%	0.64%
Apr 2026	95.8%	0.77%
May 2026	95.2%	0.63%
Jun 2026	96%	0.52%
Jul 2026	95.8%	0.51%
Aug 2026	96.9%	0.35%
Sep 2026	—	—

How has the Party City and Qualatex comparison changed over the last 12 months?

3 findings

Party City was ahead of Qualatex in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide moved from 98.8% to 96.9%, and its estimated monthly branded searches moved from 3.4M to 1M.
Across the 11 months ending August 2026, Qualatex’s estimated Share of Search among balloons worldwide moved from 0.19% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 3.6K.

How did search popularity change for balloons worldwide in August 2026?

2 changes

In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%.
Estimated monthly branded searches for Qualatex worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Party City’s and Qualatex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.