Hobbycraft vs Party City:Which is searched more?
In August 2026, Party City had more branded searches than Hobbycraft among party supplies worldwide. Party City was estimated to have 1M branded searches compared to Hobbycraft’s 8.1K, and held a 71% Share of Search versus Hobbycraft’s 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobbycraft or Party City?
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Party City, Hobbycraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Hobbycraft |
|---|---|---|
| Oct 2025 | 81.4% | 0.16% |
| Nov 2025 | 56.8% | 0.46% |
| Dec 2025 | 70.4% | 0.46% |
| Jan 2026 | 62% | 0.5% |
| Feb 2026 | 66% | 0.53% |
| Mar 2026 | 62% | 0.5% |
| Apr 2026 | 62.5% | 0.5% |
| May 2026 | 66.9% | 0.44% |
| Jun 2026 | 70.4% | 0.46% |
| Jul 2026 | 66.6% | 0.53% |
| Aug 2026 | 71% | 0.58% |
| Sep 2026 | — | — |
How has the Hobbycraft and Party City comparison changed over the last 12 months?
3 findings
- Party City was ahead of Hobbycraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide moved from 0.16% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide moved from 81.4% to 71%, and its estimated monthly branded searches moved from 3.4M to 1M.
How did search popularity change for party supplies worldwide in August 2026?
2 changes
In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbycraft’s and Party City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbycraft
1 branded search term
- hobbycraft uk
Party City
1 branded search term
- party city
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.