Hobbycraft vs Party Delights:Which is searched more?
In August 2026, Hobbycraft had more branded searches than Party Delights among party supplies worldwide. Hobbycraft was estimated to have 8.1K branded searches compared to Party Delights’ 4.4K, and held a 0.58% Share of Search versus Party Delights’ 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobbycraft or Party Delights?
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobbycraft, Party Delights. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobbycraft | Party Delights |
|---|---|---|
| Oct 2025 | 0.16% | 0.54% |
| Nov 2025 | 0.46% | 0.31% |
| Dec 2025 | 0.46% | 0.31% |
| Jan 2026 | 0.5% | 0.33% |
| Feb 2026 | 0.53% | 0.44% |
| Mar 2026 | 0.5% | 0.33% |
| Apr 2026 | 0.5% | 0.33% |
| May 2026 | 0.44% | 0.29% |
| Jun 2026 | 0.46% | 0.31% |
| Jul 2026 | 0.53% | 0.36% |
| Aug 2026 | 0.58% | 0.31% |
| Sep 2026 | — | — |
How has the Hobbycraft and Party Delights comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Hobbycraft took it in November 2025.
- Across the 11 months ending August 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide moved from 0.16% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Party Delights’ estimated Share of Search among party supplies worldwide moved from 0.54% to 0.31%, and its estimated monthly branded searches moved from 22.2K to 4.4K.
How did search popularity change for party supplies worldwide in August 2026?
2 changes
Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbycraft’s and Party Delights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbycraft
1 branded search term
- hobbycraft uk
Party Delights
1 branded search term
- party delights
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.