Confetti vs Hobbycraft:Which is more popular by branded search?
In August 2026, Hobbycraft had more branded searches than Confetti among party supplies worldwide. Hobbycraft was estimated to have 8.1K branded searches compared to Confetti’s 430, and held a 0.58% Share of Search versus Confetti’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Confetti or Hobbycraft?
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobbycraft, Confetti. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Oriental Trading | Baker Ross | Hobbycraft | Party Delights | Confetti |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 16.4% | 1.5% | 0.16% | 0.54% | 0.02% |
| Nov 2025 | 56.8% | 38.2% | 4.2% | 0.46% | 0.31% | 0.05% |
| Dec 2025 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.08% |
| Jan 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Feb 2026 | 66% | 29.7% | 3.3% | 0.53% | 0.44% | 0.04% |
| Mar 2026 | 62% | 34.1% | 3.1% | 0.5% | 0.33% | 0.04% |
| Apr 2026 | 62.5% | 34.2% | 2.5% | 0.5% | 0.33% | 0.04% |
| May 2026 | 66.9% | 30.1% | 2.2% | 0.44% | 0.29% | 0.03% |
| Jun 2026 | 70.4% | 25.9% | 2.9% | 0.46% | 0.31% | 0.03% |
| Jul 2026 | 66.6% | 29.8% | 2.7% | 0.53% | 0.36% | 0.04% |
| Aug 2026 | 71% | 26.1% | 1.9% | 0.58% | 0.31% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Confetti and Hobbycraft comparison changed over the last 12 months?
3 findings
- Hobbycraft was ahead of Confetti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confetti’s estimated Share of Search among party supplies worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 910 to 430.
- Across the 11 months ending August 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide moved from 0.16% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for party supplies worldwide in August 2026?
2 changes
Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Confetti’s and Hobbycraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confetti
4 branded search terms
- confetti team building
- with confetti
- withconfetti
- withconfetti com
Hobbycraft
1 branded search term
- hobbycraft uk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.