Diamond vs Shun:Which is searched more?
In September 2026, Shun had more branded searches than Diamond among sharpening Stone brands worldwide. Shun was estimated to have 22.7K branded searches compared to Diamond’s 720, and held a 0.89% Share of Search versus Diamond’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or Shun?
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shun, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Trend | Norton | Wusthof | GLOBAL | Shun | Smith's | Diamond |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 39.6% | 2.1% | 1.5% | 1.3% | 0.39% | 0.03% |
| Nov 2025 | 55.8% | 35.6% | 3.1% | 2.8% | 2.3% | 0.4% | 0.03% |
| Dec 2025 | 60.2% | 31.2% | 3% | 2.5% | 2.6% | 0.35% | 0.02% |
| Jan 2026 | 60.4% | 34.2% | 2% | 1.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 59.2% | 36% | 2% | 1.3% | 1.1% | 0.34% | 0.03% |
| Mar 2026 | 58.9% | 35.9% | 2.1% | 1.3% | 1.3% | 0.41% | 0.03% |
| Apr 2026 | 62.6% | 32.4% | 2.2% | 1.4% | 1% | 0.36% | 0.03% |
| May 2026 | 68% | 27.8% | 1.7% | 1.3% | 0.91% | 0.32% | 0.03% |
| Jun 2026 | 63.4% | 31.6% | 1.9% | 1.4% | 1.3% | 0.36% | 0.03% |
| Jul 2026 | 63.7% | 31.7% | 1.7% | 1.4% | 0.97% | 0.45% | 0.03% |
| Aug 2026 | 61.9% | 33.3% | 1.9% | 1.4% | 1.1% | 0.36% | 0.03% |
| Sep 2026 | 59% | 37.1% | 1.4% | 1.3% | 0.89% | 0.28% | 0.03% |
How has the Diamond and Shun comparison changed over the last 12 months?
3 findings
- Shun was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among sharpening Stone brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening Stone brands worldwide moved from 1.3% to 0.89%, and its estimated monthly branded searches moved from 35.5K to 22.7K.
How did search popularity change for sharpening Stone brands worldwide in September 2026?
2 changes
Other head-to-heads among sharpening Stone brands
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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