Diamond vs Mitutoyo:Which is searched more?
In September 2026, Mitutoyo had more branded searches than Diamond among hardness Tester brands worldwide. Mitutoyo was estimated to have 74K branded searches compared to Diamond’s 720, and held a 7.7% Share of Search versus Diamond’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diamond or Mitutoyo?
Compare the hardness tester brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitutoyo, Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Pencil | Scratch | Mitutoyo | Starrett | Wilson | Clark | Diamond | Gem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.8% | 19.8% | 8.9% | 2.7% | 0.97% | 0.8% | 0.09% | 0% |
| Nov 2025 | 65.5% | 19.4% | 10.6% | 2.6% | 1.2% | 0.64% | 0.08% | <0.01% |
| Dec 2025 | 71.6% | 14.2% | 9.5% | 2.9% | 1% | 0.7% | 0.08% | <0.01% |
| Jan 2026 | 70.1% | 16.7% | 9.2% | 2.3% | 0.82% | 0.82% | 0.07% | <0.01% |
| Feb 2026 | 67.7% | 19.2% | 8.6% | 2.6% | 1.1% | 0.77% | 0.08% | <0.01% |
| Mar 2026 | 59.3% | 30.2% | 7.4% | 1.8% | 0.66% | 0.54% | 0.07% | <0.01% |
| Apr 2026 | 50.5% | 39.7% | 6.5% | 2% | 0.71% | 0.58% | 0.06% | <0.01% |
| May 2026 | 57.9% | 30.8% | 7.6% | 2.3% | 0.83% | 0.55% | 0.07% | <0.01% |
| Jun 2026 | 56.5% | 30.1% | 9% | 2.7% | 0.99% | 0.66% | 0.09% | <0.01% |
| Jul 2026 | 67.7% | 16.2% | 10.9% | 3.3% | 0.97% | 0.8% | 0.11% | <0.01% |
| Aug 2026 | 75.5% | 12.2% | 8.2% | 2.5% | 0.9% | 0.6% | 0.08% | <0.01% |
| Sep 2026 | 71.2% | 17.3% | 7.7% | 2.3% | 0.85% | 0.57% | 0.08% | <0.01% |
How has the Diamond and Mitutoyo comparison changed over the last 12 months?
3 findings
- Mitutoyo was ahead of Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diamond’s estimated Share of Search among hardness Tester brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Mitutoyo’s estimated Share of Search among hardness Tester brands worldwide moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for hardness Tester brands worldwide in September 2026?
2 changes
Other head-to-heads among hardness Tester brands
How each brand is measured
Brandwave collects information about searches that people make online using Diamond’s and Mitutoyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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