Brandwave

Diamond vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Diamond among polishing Machine brands worldwide. Makita was estimated to have 1M branded searches compared to Diamond’s 720, and held a 33.5% Share of Search versus Diamond’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among polishing Machine brands worldwide in September 2026Which is more popular in search, Diamond or Makita?
Diamond0.02%720 searches
vs
Makita33.5%1M searches

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Which is more popular in search, Diamond or Makita?

Compare the polishing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Diamond and Makita among polishing Machine brands worldwide, by month

Share of Search by month for Makita, Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthMINIMakitaDeWaltTileCapsuleBenchDiamondGem
Oct 202535.9%41.3%19.8%2.2%0.8%0.07%0.03%0%
Nov 202534.1%40%23%2.1%0.76%0.07%0.02%<0.01%
Dec 202536.4%35.4%24.6%2.7%0.81%0.06%0.02%<0.01%
Jan 202640.9%32.9%22.5%2.5%1.1%0.08%0.02%<0.01%
Feb 202641.4%32.7%22.8%2.1%0.92%0.1%0.02%<0.01%
Mar 202638.7%36.8%21.4%1.9%1.1%0.09%0.03%<0.01%
Apr 202641.1%33.1%22.7%2%0.91%0.08%0.02%<0.01%
May 202641%33.4%22.6%2%0.91%0.06%0.02%<0.01%
Jun 202641%33.4%22.6%2%0.91%0.05%0.02%<0.01%
Jul 202645.7%30.4%20.6%2.3%1%0.06%0.03%<0.01%
Aug 202640.8%33.2%22.5%2.5%0.91%0.05%0.02%<0.01%
Sep 202640.7%33.5%22.4%2.5%0.9%0.05%0.02%<0.01%

How has the Diamond and Makita comparison changed over the last 12 months?

  • Makita was ahead of Diamond in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Diamond’s estimated Share of Search among polishing Machine brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among polishing Machine brands worldwide moved from 41.3% to 33.5%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for polishing Machine brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Other head-to-heads among polishing Machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Diamond’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diamond

1 branded search term

  • diamond pasta

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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