Brandwave

How popular isPandora in search?

In September 2026, there were an estimated 1.6M branded searches for Pandora worldwide which held steady over the last 12 months. Pandora holds 15.4% estimated Share of Search among jewellery brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Swarovski40.6%
  2. Cartier27.2%
  3. Pandora15.4%
  4. Tiffany & Co.13.1%
  5. Mejuri3.7%
  6. Meadowlark<0.01%
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Where does Pandora compete?

Pandora is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands3rd of 615.4%Shown below
Jewellery charm brands2nd of 620.6%Show ranking

Which jewellery brands compete with Pandora?

Pandora against jewellery brands worldwide, by month

Share of Search by month for Swarovski, Cartier, Pandora, Tiffany & Co., Mejuri. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiCartierPandoraTiffany & Co.MejuriMeadowlark
Oct 202536.9%30.2%14%14.9%4.1%<0.01%
Nov 202538.8%21.3%22%12.7%5.2%<0.01%
Dec 202540.4%18.1%24.7%13.2%3.6%<0.01%
Jan 202640.5%27.1%15.3%13.4%3.6%<0.01%
Feb 202643.5%23.8%14.5%14.2%3.9%<0.01%
Mar 202640.2%26.9%15.2%13.3%4.4%<0.01%
Apr 202639.8%26.6%13.3%15.9%4.4%<0.01%
May 202640.1%26.8%16.4%13.1%3.6%<0.01%
Jun 202639.1%26.2%18.1%13.1%3.5%<0.01%
Jul 202639%26.1%16%15.4%3.5%<0.01%
Aug 202639.2%26.2%14.8%15.4%4.3%<0.01%
Sep 202640.6%27.2%15.4%13.1%3.7%<0.01%

  1. 1.Swarovski

    40.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Cartier

    27.2%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Pandora

    15.4%

    Moved from 4th to 3rd. 1.6M estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Tiffany & Co.

    13.1%

    Moved from 3rd to 4th. 1.3M estimated branded searches, -18% vs prior month. Share -2.3 points.

  5. 5.Mejuri

    3.7%

    Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Meadowlark

    <0.01%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Pandora and its closest rivals

Every comparison with Pandora

How has branded search demand for Pandora changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pandora worldwide held steady at 1.6M.
  • Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery brands worldwide increased from 14% to 15.4%.
  • Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery brands worldwide peaked at 24.7% in December 2025 and was lowest at 13.3% in April 2026.
  • Across the 12 months ending September 2026, Pandora rose from 4th to 3rd among jewellery brands worldwide.

How did search popularity change for jewellery brands worldwide in September 2026?

  1. In September 2026, Pandora overtook Tiffany & Co. to rank 3rd among jewellery brands worldwide, with 15.4% estimated Share of Search.

  2. In September 2026, Swarovski gained estimated Share of Search among jewellery brands worldwide, from 39.2% to 40.6%.

  3. In September 2026, Cartier gained estimated Share of Search among jewellery brands worldwide, from 26.2% to 27.2%.

  4. In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery brands worldwide, from 15.4% to 13.1%.

  5. In September 2026, Mejuri lost estimated Share of Search among jewellery brands worldwide, from 4.3% to 3.7%.

  6. Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

How is Pandora measured?

Brandwave collects information about searches that people make online using Pandora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pandora charms
  • pandora jewelry

Do you work for Pandora? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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