Pandora vs RUBY:Which is searched more?
In September 2026, Pandora had more branded searches than RUBY among engagement ring brands worldwide. Pandora was estimated to have 27.1K branded searches compared to RUBY’s 720, and held a 0.85% Share of Search versus RUBY’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pandora or RUBY?
Compare the engagement ring brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pandora, RUBY. The figures are in the table below the chart.
View monthly share of search table
| Month | Cartier | Blue Diamond | Pandora | Pearl | Halo | Emerald | Diamond | RUBY |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.3% | 8.6% | 0.72% | 0.88% | 0.39% | 0.04% | 0.02% | 0.03% |
| Nov 2025 | 88.7% | 8.6% | 1.6% | 0.72% | 0.32% | 0.03% | 0.02% | 0.03% |
| Dec 2025 | 87.2% | 10.2% | 1.6% | 0.71% | 0.31% | 0.03% | 0.02% | 0.02% |
| Jan 2026 | 87.5% | 10.3% | 0.86% | 0.86% | 0.39% | 0.03% | 0.02% | 0.02% |
| Feb 2026 | 85.6% | 12.2% | 0.85% | 0.85% | 0.38% | 0.03% | 0.02% | 0.03% |
| Mar 2026 | 85.8% | 12.2% | 0.69% | 0.85% | 0.38% | 0.04% | 0.03% | 0.03% |
| Apr 2026 | 87.7% | 10.4% | 0.71% | 0.71% | 0.39% | 0.04% | 0.02% | 0.03% |
| May 2026 | 87.9% | 10.2% | 0.87% | 0.58% | 0.32% | 0.03% | 0.02% | 0.02% |
| Jun 2026 | 85.6% | 12.1% | 0.85% | 1% | 0.38% | 0.03% | 0.02% | 0.02% |
| Jul 2026 | 84.8% | 12.1% | 0.84% | 1.9% | 0.37% | 0.03% | 0.02% | 0.02% |
| Aug 2026 | 85% | 12.1% | 0.84% | 1.5% | 0.46% | 0.04% | 0.02% | 0.02% |
| Sep 2026 | 85.7% | 12.2% | 0.85% | 0.69% | 0.46% | 0.04% | 0.02% | 0.02% |
How has the Pandora and RUBY comparison changed over the last 12 months?
3 findings
- Pandora was ahead of RUBY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pandora’s estimated Share of Search among engagement ring brands worldwide moved from 0.72% to 0.85%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, RUBY’s estimated Share of Search among engagement ring brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for engagement ring brands worldwide in September 2026?
2 changes
In September 2026, Pandora rose from 4th to 3rd among engagement ring brands worldwide.
Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Other head-to-heads among engagement ring brands
How each brand is measured
Brandwave collects information about searches that people make online using Pandora’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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