How popular isGucci in search?
In September 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 12 months. Gucci holds 10.5% estimated Share of Search among luxury fashion houses worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Louis Vuitton33.3%
Chanel28.1%
Hermès15.6%
Gucci10.5%
Prada7%Saint Laurent3.8%
Dior1.7%
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Where does Gucci compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Luxury fashion houses | 4th of 7 | 10.5% | Shown below |
| Handbag brands | 3rd of 5 | 15.7% | Show ranking |
| Fragrance brands | 2nd of 9 | 17% | Show ranking |
| Designer perfume brands | 2nd of 5 | 21.8% | Show ranking |
| Sunglass brands | 1st of 5 | 32.3% | Show ranking |
Which luxury fashion houses compete with Gucci?
Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Saint Laurent | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| Nov 2025 | 36% | 23.3% | 16.9% | 11.3% | 7.6% | 3.4% | 1.5% |
| Dec 2025 | 35% | 25.2% | 16.6% | 11.1% | 7.4% | 3.3% | 1.5% |
| Jan 2026 | 31.1% | 34.4% | 14.2% | 9.5% | 6.4% | 2.8% | 1.6% |
| Feb 2026 | 34.3% | 27.8% | 15.6% | 10.5% | 7% | 3.1% | 1.7% |
| Mar 2026 | 31.4% | 28% | 17.5% | 11.7% | 6.4% | 3.5% | 1.6% |
| Apr 2026 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| May 2026 | 29.1% | 31.6% | 16.2% | 10.9% | 7.3% | 3.2% | 1.8% |
| Jun 2026 | 28.1% | 36.8% | 16.2% | 8.9% | 5.9% | 2.7% | 1.5% |
| Jul 2026 | 31.3% | 28.8% | 18% | 9.8% | 6.6% | 3.6% | 2% |
| Aug 2026 | 32% | 27.1% | 18.4% | 10.1% | 6.7% | 3.7% | 2% |
| Sep 2026 | 33.3% | 28.1% | 15.6% | 10.5% | 7% | 3.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 8.7M | 0% | +1.2 points | |
| 2, held 2nd | 28.1% | 7.4M | 0% | +1 points | |
| 3, held 3rd | 15.6% | 4.1M | -18.2% | -2.8 points | |
| 4, held 4th | 10.5% | 2.7M | 0% | +0.4 points | |
| 5, held 5th | 7% | 1.8M | 0% | +0.3 points | |
| 6, held 6th | 3.8% | 1M | 0% | +0.1 points | |
| 7, held 7th | 1.7% | 450K | -18.2% | -0.3 points |
33.3%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Chanel28.1%
Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Hermès15.6%
Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
4.
Gucci10.5%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Prada7%
Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.8%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
1.7%
Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Gucci and its closest rivals
Every comparison with Gucci
20 comparisons
- Chanel vs Gucci
- Coach vs Gucci
- Gucci vs Hermès
- Gucci vs Louis Vuitton
- Gucci vs Michael Kors
- Gucci vs Ray-Ban
- Gucci vs Prada
- Carolina Herrera vs Gucci
- Gucci vs Oakley
- Gucci vs Tom Ford
- Gucci vs Versace
- Gucci vs Yves Saint Laurent
- Gucci vs Kate Spade
- Gucci vs Saint Laurent
- Gucci vs Marc Jacobs
- Gucci vs Jo Malone
- Dior vs Gucci
- Gucci vs Maui Jim
- Gucci vs Rabanne
- Gucci vs Viktor&Rolf
How has branded search demand for Gucci changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among luxury fashion houses worldwide decreased from 11.8% to 10.5%.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among luxury fashion houses worldwide peaked at 11.8% in October 2025 and was lowest at 8.9% in June 2026.
How did search popularity change for luxury fashion houses worldwide in September 2026?
6 changes
In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.
In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.
In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.
Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.
Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.
Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.
How is Gucci measured?
Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gucci
Who owns Gucci?
Gucci is owned by 
Kering. Brandwave also tracks 
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Is Gucci your brand?
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