Gucci vs Lulu:Which is searched more?
In September 2026, Gucci had more branded searches than Lulu among hip Pack brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Lulu’s 9.9K, and held a 19.8% Share of Search versus Lulu’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Lulu?
Compare the hip pack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Lulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Gucci | Lulu |
|---|---|---|---|
| Oct 2025 | 80.2% | 19.8% | 0.05% |
| Nov 2025 | 85.9% | 14.1% | 0.03% |
| Dec 2025 | 83.3% | 16.7% | 0.03% |
| Jan 2026 | 80.2% | 19.8% | 0.05% |
| Feb 2026 | 80.2% | 19.8% | 0.05% |
| Mar 2026 | 76.8% | 23.2% | 0.06% |
| Apr 2026 | 76.8% | 23.2% | 0.06% |
| May 2026 | 76.8% | 23.2% | 0.06% |
| Jun 2026 | 80.2% | 19.8% | 0.06% |
| Jul 2026 | 80.2% | 19.8% | 0.06% |
| Aug 2026 | 80.1% | 19.8% | 0.07% |
| Sep 2026 | 80.1% | 19.8% | 0.07% |
How has the Gucci and Lulu comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Lulu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among hip Pack brands worldwide held steady at 19.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Lulu’s estimated Share of Search among hip Pack brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for hip Pack brands worldwide in September 2026?
2 changes
Other head-to-heads among hip Pack brands
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Lulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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