How popular isLulu in search?
In August 2026, there were an estimated 9.9K branded searches for Lulu worldwide which is up 22.2% over the last 11 months. Lulu holds 0.6% estimated Share of Search among self publishing platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Amazon KDP90.3%
IngramSpark5.4%
Draft2Digital2%
Smashwords1.6%Lulu0.6%
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Which self publishing platforms compete with Lulu?
Share of Search by month for Amazon KDP, IngramSpark, Lulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon KDP | IngramSpark | Draft2Digital | Smashwords | Lulu |
|---|---|---|---|---|---|
| Oct 2025 | 89.2% | 5.4% | 2.4% | 2.4% | 0.59% |
| Nov 2025 | 87.1% | 6.4% | 2.9% | 2.9% | 0.71% |
| Dec 2025 | 89.2% | 5.4% | 2.4% | 2.4% | 0.59% |
| Jan 2026 | 88.2% | 5.4% | 2.9% | 2.9% | 0.59% |
| Feb 2026 | 87.7% | 6.5% | 2.9% | 2.4% | 0.58% |
| Mar 2026 | 89.2% | 5.4% | 2.4% | 2.4% | 0.59% |
| Apr 2026 | 89.1% | 5.4% | 3% | 2% | 0.59% |
| May 2026 | 89.6% | 5.4% | 2.4% | 2% | 0.59% |
| Jun 2026 | 90% | 5.5% | 2% | 2% | 0.6% |
| Jul 2026 | 89.2% | 5.4% | 2.4% | 2.4% | 0.59% |
| Aug 2026 | 90.3% | 5.4% | 2% | 1.6% | 0.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 1.5M | +23% | +1.2 points | |
| 2, held 2nd | 5.4% | 90.5K | +22.3% | 0 points | |
| 3, held 3rd | 2% | 33.1K | 0% | -0.4 points | |
| 4, held 4th | 1.6% | 27.1K | -18.1% | -0.8 points | |
| 5, held 5th | 0.6% | 9.9K | +22.2% | 0 points |
90.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.2 points.
5.4%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.
2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.6%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
5.
0.6%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Lulu and its closest rivals
How has branded search demand for Lulu changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lulu worldwide rose from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Lulu’s estimated Share of Search among self publishing platforms worldwide held steady, from 0.59% to 0.6%.
How did search popularity change for self publishing platforms worldwide in August 2026?
4 changes
In August 2026, Amazon KDP gained estimated Share of Search among self publishing platforms worldwide, from 89.2% to 90.3%.
In August 2026, Smashwords lost estimated Share of Search among self publishing platforms worldwide, from 2.4% to 1.6%.
Estimated monthly branded searches for IngramSpark worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Lulu worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How is Lulu measured?
Brandwave collects information about searches that people make online using Lulu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lulu publishing
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Is Lulu your brand?
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