How popular isLulu?
In September 2026, people searched for Lulu by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 21.7% of all global print magazine platform searches, placing Lulu second out of six platforms. When we asked both ChatGPT and Google AI Overviews about print magazine platforms, Lulu appeared in three of the five answers and was the third most recommended of the six.
Lulu is the second most searched of 6 competitors and the third most recommended in AI answers.
MixamShare of searches 48.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LuluShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Newspaper ClubShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MagCloudShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PrintNinjaShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top print magazine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lulu is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blurb1st- Mixam2nd
- Lulu3rd
- MagCloud4th
- Newspaper Club5th
- PrintNinja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mixam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lulu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MagCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blurb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newspaper Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PrintNinja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about print magazine platforms
5 answers
Asked ChatGPT
“Which print magazine platform should I use?”
Asked ChatGPT
“What are the best print magazine platforms?”
Asked ChatGPT
“What's the best print magazine platform for magazines or books?”
Searched Google, AI Overview
“book printing service”
Searched Google, AI Overview
“magazine printing service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which print magazine platforms compete with Lulu?
Share of searches by month for Mixam, Lulu, Newspaper Club, MagCloud, PrintNinja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mixam | Lulu | Newspaper Club | MagCloud | PrintNinja | Blurb |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.8% | 11.9% | 9.7% | 9.7% | 2% |
| Nov 2025 | 53.5% | 16% | 10.7% | 8.7% | 8.7% | 2.5% |
| Dec 2025 | 54.4% | 16.3% | 7.2% | 10.8% | 8.8% | 2.4% |
| Jan 2026 | 52.4% | 15.7% | 10.5% | 10.5% | 8.5% | 2.5% |
| Feb 2026 | 52.6% | 15.6% | 10.4% | 10.4% | 8.5% | 2.5% |
| Mar 2026 | 54.4% | 16.3% | 10.8% | 8.8% | 7.2% | 2.4% |
| Apr 2026 | 52.5% | 15.7% | 10.5% | 10.5% | 8.5% | 2.3% |
| May 2026 | 54.6% | 16.3% | 10.9% | 8.9% | 7.3% | 2.1% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 7.4% | 1.8% |
| Jul 2026 | 55.1% | 16.5% | 8.9% | 8.9% | 8.9% | 1.6% |
| Aug 2026 | 49% | 21.8% | 9.7% | 9.7% | 7.9% | 1.9% |
| Sep 2026 | 48.7% | 21.7% | 11.8% | 9.6% | 6.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 22.2K | 0% | -0.3 points | |
| 2, held 2nd | 21.7% | 9.9K | 0% | -0.1 points | |
| 3, moved from 4th to 3rd | 11.8% | 5.4K | +22.7% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.6% | 4.4K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.4% | 2.9K | -19.4% | -1.6 points | |
| 6, held 6th | 1.8% | 800 | -5.9% | -0.1 points |
1.
Mixam48.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Lulu21.7%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.8%
Moved from 4th to 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
4.
MagCloud9.6%
Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.4%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.6 points.
6.
Blurb1.8%
Held 6th. 800 estimated branded searches, -5.9% vs prior month. Share -0.1 points.
Compare popularity between Lulu and its closest rivals
Every comparison with Lulu
12 comparisons
How has branded search demand for Lulu changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lulu worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide increased from 17.8% to 21.7%.
- Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide peaked at 21.8% in August 2026 and was lowest at 15.6% in February 2026.
How did search popularity change for print magazine platforms worldwide in September 2026?
5 changes
In September 2026, Newspaper Club overtook MagCloud to rank 3rd among print magazine platforms worldwide, with 11.8% of the searches.
In September 2026, PrintNinja lost share of searches among print magazine platforms worldwide, from 7.9% to 6.4%.
Mixam’s share of searches among print magazine platforms worldwide has lost ground for 3 months in a row, from 55.9% to 48.7% in September 2026.
Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Blurb worldwide fell 12.1% over 12 measured months, from 910 to 800 in September 2026.
How are Lulu’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Lulu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lulu publishing
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Where does Lulu compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Self publishing platforms | 8th of 8 | 0.26% | Show ranking |
| Print magazine platforms | 2nd of 6 | 21.7% | Shown above |
Is Lulu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.