Brandwave

Lulu vs PrintNinja:Which is more popular?

In September 2026, Lulu had more branded searches than PrintNinja among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while PrintNinja had 2,900. Lulu made up 21.7% of all print magazine platform searches we track, and PrintNinja accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about print magazine platforms, Lulu appeared in three of the five answers and PrintNinja in none.

Among print magazine platforms worldwide in September 2026

Who do people search for more?

Lulu, about 3 searches for every 1 for PrintNinja

Lulu 9.9K searchesPrintNinja 2.9K searches

Who does AI mention more?

Lulu, mentioned in 3 of 5 answers, PrintNinja in 0

Lulu in 3 of 5PrintNinja in 0 of 5

Who does AI recommend more?

Lulu, the only one of the two named

Lulu first in 3PrintNinja never named

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Top print magazine platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PrintNinja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blurb1st
  2. Mixam2nd
  3. Lulu3rd
  4. MagCloud4th
  5. Newspaper Club5th
  6. PrintNinja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mixam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lulu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MagCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blurb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newspaper Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrintNinja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about print magazine platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lulu or PrintNinja more popular in search?

This chart shows how often people search Google for Lulu and PrintNinja by name. Each line represents a brand's share of searches for all six print magazine platforms we track, month by month, from English-language searches worldwide.

Lulu and PrintNinja among print magazine platforms worldwide, by month

Share of searches by month for Lulu, PrintNinja. The figures are in the table below the chart.

View monthly share of searches table
MonthMixamLuluNewspaper ClubMagCloudPrintNinjaBlurb
Oct 202548.9%17.8%11.9%9.7%9.7%2%
Nov 202553.5%16%10.7%8.7%8.7%2.5%
Dec 202554.4%16.3%7.2%10.8%8.8%2.4%
Jan 202652.4%15.7%10.5%10.5%8.5%2.5%
Feb 202652.6%15.6%10.4%10.4%8.5%2.5%
Mar 202654.4%16.3%10.8%8.8%7.2%2.4%
Apr 202652.5%15.7%10.5%10.5%8.5%2.3%
May 202654.6%16.3%10.9%8.9%7.3%2.1%
Jun 202655.9%16.7%9.1%9.1%7.4%1.8%
Jul 202655.1%16.5%8.9%8.9%8.9%1.6%
Aug 202649%21.8%9.7%9.7%7.9%1.9%
Sep 202648.7%21.7%11.8%9.6%6.4%1.8%

How has the Lulu and PrintNinja comparison changed over the last 12 months?

3 findings
  • Lulu was ahead of PrintNinja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, PrintNinja’s share of searches among print magazine platforms worldwide moved from 9.7% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for print magazine platforms worldwide in September 2026?

2 changes

  1. In September 2026, PrintNinja lost share of searches among print magazine platforms worldwide, from 7.9% to 6.4%.

  2. Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lulu’s and PrintNinja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lulu

1 branded search term

  • lulu publishing

PrintNinja

1 branded search term

  • printninja

How the Brand Demand Index is measured

Other head-to-heads among print magazine platforms

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