Brandwave

How popular isSmashwords in search?

In August 2026, there were an estimated 27.1K branded searches for Smashwords worldwide which is down 18.1% over the last 11 months. Smashwords holds 1.6% estimated Share of Search among self publishing platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon KDP90.3%
  2. IngramSpark5.4%
  3. Draft2Digital2%
  4. Smashwords1.6%
  5. Lulu0.6%
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Which self publishing platforms compete with Smashwords?

Smashwords against self publishing platforms worldwide, by month

Share of Search by month for Amazon KDP, IngramSpark, Smashwords. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon KDPIngramSparkDraft2DigitalSmashwordsLulu
Oct 202589.2%5.4%2.4%2.4%0.59%
Nov 202587.1%6.4%2.9%2.9%0.71%
Dec 202589.2%5.4%2.4%2.4%0.59%
Jan 202688.2%5.4%2.9%2.9%0.59%
Feb 202687.7%6.5%2.9%2.4%0.58%
Mar 202689.2%5.4%2.4%2.4%0.59%
Apr 202689.1%5.4%3%2%0.59%
May 202689.6%5.4%2.4%2%0.59%
Jun 202690%5.5%2%2%0.6%
Jul 202689.2%5.4%2.4%2.4%0.59%
Aug 202690.3%5.4%2%1.6%0.6%
Sep 2026—————

  1. 1.Amazon KDP

    90.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.2 points.

  2. 2.IngramSpark

    5.4%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Draft2Digital

    2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Smashwords

    1.6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  5. 5.Lulu

    0.6%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Smashwords and its closest rivals

How has branded search demand for Smashwords changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smashwords worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Smashwords’ estimated Share of Search among self publishing platforms worldwide decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Smashwords’ estimated Share of Search among self publishing platforms worldwide peaked at 2.9% in January 2026 and was lowest at 1.6% in August 2026.

How did search popularity change for self publishing platforms worldwide in August 2026?

  1. In August 2026, Amazon KDP gained estimated Share of Search among self publishing platforms worldwide, from 89.2% to 90.3%.

  2. In August 2026, Smashwords lost estimated Share of Search among self publishing platforms worldwide, from 2.4% to 1.6%.

  3. Estimated monthly branded searches for IngramSpark worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Lulu worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

How is Smashwords measured?

Brandwave collects information about searches that people make online using Smashwords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • smashwords

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How the Brand Demand Index is measured

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