Brandwave

How popular isAmazon KDP in search?

In August 2026, there were an estimated 1.5M branded searches for Amazon KDP worldwide which is up 23% over the last 11 months. Amazon KDP holds 90.3% estimated Share of Search among self publishing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon KDP90.3%
  2. IngramSpark5.4%
  3. Draft2Digital2%
  4. Smashwords1.6%
  5. Lulu0.6%
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Which self publishing platforms compete with Amazon KDP?

Amazon KDP against self publishing platforms worldwide, by month

Share of Search by month for Amazon KDP, IngramSpark. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon KDPIngramSparkDraft2DigitalSmashwordsLulu
Oct 202589.2%5.4%2.4%2.4%0.59%
Nov 202587.1%6.4%2.9%2.9%0.71%
Dec 202589.2%5.4%2.4%2.4%0.59%
Jan 202688.2%5.4%2.9%2.9%0.59%
Feb 202687.7%6.5%2.9%2.4%0.58%
Mar 202689.2%5.4%2.4%2.4%0.59%
Apr 202689.1%5.4%3%2%0.59%
May 202689.6%5.4%2.4%2%0.59%
Jun 202690%5.5%2%2%0.6%
Jul 202689.2%5.4%2.4%2.4%0.59%
Aug 202690.3%5.4%2%1.6%0.6%
Sep 2026—————

  1. 1.Amazon KDP

    90.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.2 points.

  2. 2.IngramSpark

    5.4%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Draft2Digital

    2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Smashwords

    1.6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  5. 5.Lulu

    0.6%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Amazon KDP and its closest rivals

How has branded search demand for Amazon KDP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon KDP worldwide rose from 1.2M to 1.5M.
  • Across the 11 months ending August 2026, Amazon KDP’s estimated Share of Search among self publishing platforms worldwide increased from 89.2% to 90.3%.
  • Across the 11 months ending August 2026, Amazon KDP’s estimated Share of Search among self publishing platforms worldwide peaked at 90.3% in August 2026 and was lowest at 87.1% in November 2025.

How did search popularity change for self publishing platforms worldwide in August 2026?

  1. In August 2026, Amazon KDP gained estimated Share of Search among self publishing platforms worldwide, from 89.2% to 90.3%.

  2. In August 2026, Smashwords lost estimated Share of Search among self publishing platforms worldwide, from 2.4% to 1.6%.

  3. Estimated monthly branded searches for IngramSpark worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Lulu worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

How is Amazon KDP measured?

Brandwave collects information about searches that people make online using Amazon KDP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon kdp

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How the Brand Demand Index is measured

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