Blurb vs Lulu:Which is more popular?
In September 2026, Lulu had more branded searches than Blurb among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Blurb had 800. Lulu made up 21.7% of all print magazine platform searches we track, and Blurb accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about print magazine platforms, Blurb and Lulu each appeared in three of the five answers. Blurb was mentioned before Lulu in three out of four answers.
Who do people search for more?
Lulu, about 12 searches for every 1 for Blurb
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Blurb, named ahead of Lulu in 3 of 4 answers
Follow Blurb vs Lulu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top print magazine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blurb was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blurb was listed before Lulu in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blurb1st
Mixam2nd- Lulu3rd
MagCloud4th
Newspaper Club5th
PrintNinja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mixam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lulu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MagCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blurb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newspaper Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PrintNinja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about print magazine platforms
5 answers
Asked ChatGPT
“Which print magazine platform should I use?”
Asked ChatGPT
“What are the best print magazine platforms?”
Asked ChatGPT
“What's the best print magazine platform for magazines or books?”
Searched Google, AI Overview
“book printing service”
Searched Google, AI Overview
“magazine printing service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blurb or Lulu more popular in search?
This chart shows how often people search Google for Blurb and Lulu by name. Each line represents a brand's share of searches for all six print magazine platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lulu, Blurb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mixam | Lulu | Newspaper Club | MagCloud | PrintNinja | Blurb |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.8% | 11.9% | 9.7% | 9.7% | 2% |
| Nov 2025 | 53.5% | 16% | 10.7% | 8.7% | 8.7% | 2.5% |
| Dec 2025 | 54.4% | 16.3% | 7.2% | 10.8% | 8.8% | 2.4% |
| Jan 2026 | 52.4% | 15.7% | 10.5% | 10.5% | 8.5% | 2.5% |
| Feb 2026 | 52.6% | 15.6% | 10.4% | 10.4% | 8.5% | 2.5% |
| Mar 2026 | 54.4% | 16.3% | 10.8% | 8.8% | 7.2% | 2.4% |
| Apr 2026 | 52.5% | 15.7% | 10.5% | 10.5% | 8.5% | 2.3% |
| May 2026 | 54.6% | 16.3% | 10.9% | 8.9% | 7.3% | 2.1% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 7.4% | 1.8% |
| Jul 2026 | 55.1% | 16.5% | 8.9% | 8.9% | 8.9% | 1.6% |
| Aug 2026 | 49% | 21.8% | 9.7% | 9.7% | 7.9% | 1.9% |
| Sep 2026 | 48.7% | 21.7% | 11.8% | 9.6% | 6.4% | 1.8% |
How has the Blurb and Lulu comparison changed over the last 12 months?
3 findings
- Lulu was ahead of Blurb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blurb’s share of searches among print magazine platforms worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 910 to 800.
- Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for print magazine platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blurb’s and Lulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among print magazine platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.