Lulu vs Newspaper Club:Which is more popular?
In September 2026, Lulu had more branded searches than Newspaper Club among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Newspaper Club had 5,400. Lulu made up 21.7% of all print magazine platform searches we track, and Newspaper Club accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about print magazine platforms, Lulu appeared in three of the five answers and Newspaper Club in one. Lulu was mentioned before Newspaper Club in every answer that named either.
Who do people search for more?
Lulu, about 83% more searches than Newspaper Club
Who does AI mention more?
Lulu, mentioned in 3 of 5 answers, Newspaper Club in 1
Who does AI recommend more?
Lulu, named ahead of Newspaper Club in 3 of 3 answers
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Top print magazine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Newspaper Club was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lulu was listed before Newspaper Club in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blurb1st
Mixam2nd- Lulu3rd
MagCloud4th
Newspaper Club5th
PrintNinja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mixam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lulu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MagCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blurb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newspaper Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PrintNinja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about print magazine platforms
5 answers
Asked ChatGPT
“Which print magazine platform should I use?”
Asked ChatGPT
“What are the best print magazine platforms?”
Asked ChatGPT
“What's the best print magazine platform for magazines or books?”
Searched Google, AI Overview
“book printing service”
Searched Google, AI Overview
“magazine printing service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lulu or Newspaper Club more popular in search?
This chart shows how often people search Google for Lulu and Newspaper Club by name. Each line represents a brand's share of searches for all six print magazine platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lulu, Newspaper Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mixam | Lulu | Newspaper Club | MagCloud | PrintNinja | Blurb |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.8% | 11.9% | 9.7% | 9.7% | 2% |
| Nov 2025 | 53.5% | 16% | 10.7% | 8.7% | 8.7% | 2.5% |
| Dec 2025 | 54.4% | 16.3% | 7.2% | 10.8% | 8.8% | 2.4% |
| Jan 2026 | 52.4% | 15.7% | 10.5% | 10.5% | 8.5% | 2.5% |
| Feb 2026 | 52.6% | 15.6% | 10.4% | 10.4% | 8.5% | 2.5% |
| Mar 2026 | 54.4% | 16.3% | 10.8% | 8.8% | 7.2% | 2.4% |
| Apr 2026 | 52.5% | 15.7% | 10.5% | 10.5% | 8.5% | 2.3% |
| May 2026 | 54.6% | 16.3% | 10.9% | 8.9% | 7.3% | 2.1% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 7.4% | 1.8% |
| Jul 2026 | 55.1% | 16.5% | 8.9% | 8.9% | 8.9% | 1.6% |
| Aug 2026 | 49% | 21.8% | 9.7% | 9.7% | 7.9% | 1.9% |
| Sep 2026 | 48.7% | 21.7% | 11.8% | 9.6% | 6.4% | 1.8% |
How has the Lulu and Newspaper Club comparison changed over the last 12 months?
3 findings
- Lulu was ahead of Newspaper Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Newspaper Club’s share of searches among print magazine platforms worldwide moved from 11.9% to 11.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for print magazine platforms worldwide in September 2026?
2 changes
In September 2026, Newspaper Club overtook MagCloud to rank 3rd among print magazine platforms worldwide, with 11.8% of the searches.
Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lulu’s and Newspaper Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lulu
1 branded search term
- lulu publishing
Newspaper Club
1 branded search term
- newspaper club
Other head-to-heads among print magazine platforms
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