Lulu vs Mixam:Which is more popular?
In September 2026, Mixam had more branded searches than Lulu among print magazine platforms worldwide. Mixam had about 22,200 branded searches, while Lulu had 9,900. Mixam made up 48.7% of all print magazine platform searches we track, and Lulu accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about print magazine platforms, Mixam appeared in four of the five answers and Lulu in three. Lulu and Mixam were each mentioned first in two of the four answers.
Who do people search for more?
Mixam, about 2 searches for every 1 for Lulu
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top print magazine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mixam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lulu and Mixam were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blurb1st- Mixam2nd
Lulu3rd
MagCloud4th
Newspaper Club5th
PrintNinja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mixam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lulu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MagCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blurb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newspaper Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PrintNinja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about print magazine platforms
5 answers
Asked ChatGPT
“Which print magazine platform should I use?”
Asked ChatGPT
“What are the best print magazine platforms?”
Asked ChatGPT
“What's the best print magazine platform for magazines or books?”
Searched Google, AI Overview
“book printing service”
Searched Google, AI Overview
“magazine printing service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lulu or Mixam more popular in search?
This chart shows how often people search Google for Lulu and Mixam by name. Each line represents a brand's share of searches for all six print magazine platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mixam, Lulu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mixam | Lulu | Newspaper Club | MagCloud | PrintNinja | Blurb |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.8% | 11.9% | 9.7% | 9.7% | 2% |
| Nov 2025 | 53.5% | 16% | 10.7% | 8.7% | 8.7% | 2.5% |
| Dec 2025 | 54.4% | 16.3% | 7.2% | 10.8% | 8.8% | 2.4% |
| Jan 2026 | 52.4% | 15.7% | 10.5% | 10.5% | 8.5% | 2.5% |
| Feb 2026 | 52.6% | 15.6% | 10.4% | 10.4% | 8.5% | 2.5% |
| Mar 2026 | 54.4% | 16.3% | 10.8% | 8.8% | 7.2% | 2.4% |
| Apr 2026 | 52.5% | 15.7% | 10.5% | 10.5% | 8.5% | 2.3% |
| May 2026 | 54.6% | 16.3% | 10.9% | 8.9% | 7.3% | 2.1% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 7.4% | 1.8% |
| Jul 2026 | 55.1% | 16.5% | 8.9% | 8.9% | 8.9% | 1.6% |
| Aug 2026 | 49% | 21.8% | 9.7% | 9.7% | 7.9% | 1.9% |
| Sep 2026 | 48.7% | 21.7% | 11.8% | 9.6% | 6.4% | 1.8% |
How has the Lulu and Mixam comparison changed over the last 12 months?
3 findings
- Mixam was ahead of Lulu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Mixam’s share of searches among print magazine platforms worldwide moved from 48.9% to 48.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for print magazine platforms worldwide in September 2026?
2 changes
Mixam’s share of searches among print magazine platforms worldwide has lost ground for 3 months in a row, from 55.9% to 48.7% in September 2026.
Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lulu’s and Mixam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among print magazine platforms
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