Brandwave

How popular isGoogle Pub/Sub in search?

In August 2026, there were an estimated 7.2K branded searches for Google Pub/Sub worldwide which is down 45.5% over the last 11 months. Google Pub/Sub holds 6.7% estimated Share of Search among event streaming platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent45.9%
  2. Apache Kafka37.6%
  3. Amazon Kinesis8.3%
  4. Google Pub/Sub6.7%
  5. Azure Event Hubs1.5%
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Which event streaming platforms compete with Google Pub/Sub?

Google Pub/Sub against event streaming platforms worldwide, by month

Share of Search by month for Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentApache KafkaAmazon KinesisGoogle Pub/SubAzure Event Hubs
Oct 202544.4%36.3%9.9%7.9%1.4%
Nov 202540.3%40.3%9%8.8%1.6%
Dec 202573.2%18%4%3.9%0.87%
Jan 202649.3%33%9%7.2%1.6%
Feb 202650.1%33.5%7.4%7.3%1.6%
Mar 202650.2%33.6%7.5%7.3%1.3%
Apr 202650.3%33.6%7.5%7.3%1.3%
May 202651.3%34.3%7.1%6%1.3%
Jun 202649.7%33.3%8.4%7.1%1.6%
Jul 202644.6%36.5%9.7%7.8%1.4%
Aug 202645.9%37.6%8.3%6.7%1.5%
Sep 2026—————

  1. 1.Confluent

    45.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Apache Kafka

    37.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Amazon Kinesis

    8.3%

    Held 3rd. 9K estimated branded searches, -16.7% vs prior month. Share -1.4 points.

  4. 4.Google Pub/Sub

    6.7%

    Held 4th. 7.2K estimated branded searches, -17.2% vs prior month. Share -1.2 points.

  5. 5.Azure Event Hubs

    1.5%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Pub/Sub and its closest rivals

How has branded search demand for Google Pub/Sub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Pub/Sub worldwide fell from 13.2K to 7.2K.
  • Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide decreased from 7.9% to 6.7%.
  • Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide peaked at 8.8% in November 2025 and was lowest at 3.9% in December 2025.

How did search popularity change for event streaming platforms worldwide in August 2026?

  1. In August 2026, Confluent gained estimated Share of Search among event streaming platforms worldwide, from 44.6% to 45.9%.

  2. In August 2026, Apache Kafka gained estimated Share of Search among event streaming platforms worldwide, from 36.5% to 37.6%.

  3. In August 2026, Amazon Kinesis lost estimated Share of Search among event streaming platforms worldwide, from 9.7% to 8.3%.

  4. In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 7.8% to 6.7%.

  5. Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

Where does Google Pub/Sub compete?

Google Pub/Sub is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Message queue services4th of 66.7%Show ranking
Event streaming platforms4th of 56.7%Shown above

How is Google Pub/Sub measured?

Brandwave collects information about searches that people make online using Google Pub/Sub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • google pub sub
  • google pubsub
  • googlepubsub

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How the Brand Demand Index is measured

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