Amazon Kinesis vs Google Pub/Sub:Which is more popular by branded search?
In August 2026, Amazon Kinesis had more branded searches than Google Pub/Sub among event streaming platforms worldwide. Amazon Kinesis was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.3% Share of Search versus Google Pub/Sub’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Kinesis or Google Pub/Sub?
Compare the platforms used to stream events at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Kinesis, Google Pub/Sub. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluent | Apache Kafka | Amazon Kinesis | Google Pub/Sub | Azure Event Hubs |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 38.9% | 6.4% | 5.7% | 1.5% |
| Nov 2025 | 43.1% | 43.1% | 5.8% | 6.3% | 1.7% |
| Dec 2025 | 75.4% | 18.6% | 2.5% | 2.7% | 0.9% |
| Jan 2026 | 52.4% | 35.1% | 5.7% | 5.1% | 1.7% |
| Feb 2026 | 53% | 35.4% | 4.7% | 5.2% | 1.7% |
| Mar 2026 | 53.1% | 35.5% | 4.8% | 5.2% | 1.4% |
| Apr 2026 | 53.2% | 35.6% | 4.7% | 5.2% | 1.4% |
| May 2026 | 53.7% | 35.9% | 4.8% | 4.2% | 1.4% |
| Jun 2026 | 52.5% | 35.1% | 5.7% | 5% | 1.6% |
| Jul 2026 | 48.2% | 39.4% | 5.3% | 5.6% | 1.6% |
| Aug 2026 | 48.6% | 39.8% | 5.3% | 4.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Kinesis and Google Pub/Sub comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Google Pub/Sub took it in November 2025, Amazon Kinesis took it in January 2026, Google Pub/Sub took it in February 2026, Amazon Kinesis took it in May 2026, Google Pub/Sub took it in July 2026, Amazon Kinesis took it in August 2026.
- Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 8.8K to 4.8K.
How did search popularity change for event streaming platforms worldwide in August 2026?
2 changes
In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%.
In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Kinesis’ and Google Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Kinesis
1 branded search term
- aws kinesis
Google Pub/Sub
2 branded search terms
- google pub sub
- google pubsub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.