Amazon Kinesis vs Apache Kafka:Which is more popular by branded search?
In August 2026, Apache Kafka had more branded searches than Amazon Kinesis among event streaming platforms worldwide. Apache Kafka was estimated to have 40.5K branded searches compared to Amazon Kinesis’ 5.4K, and held a 39.8% Share of Search versus Amazon Kinesis’ 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Kinesis or Apache Kafka?
Compare the platforms used to stream events at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apache Kafka, Amazon Kinesis. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluent | Apache Kafka | Amazon Kinesis | Google Pub/Sub | Azure Event Hubs |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 38.9% | 6.4% | 5.7% | 1.5% |
| Nov 2025 | 43.1% | 43.1% | 5.8% | 6.3% | 1.7% |
| Dec 2025 | 75.4% | 18.6% | 2.5% | 2.7% | 0.9% |
| Jan 2026 | 52.4% | 35.1% | 5.7% | 5.1% | 1.7% |
| Feb 2026 | 53% | 35.4% | 4.7% | 5.2% | 1.7% |
| Mar 2026 | 53.1% | 35.5% | 4.8% | 5.2% | 1.4% |
| Apr 2026 | 53.2% | 35.6% | 4.7% | 5.2% | 1.4% |
| May 2026 | 53.7% | 35.9% | 4.8% | 4.2% | 1.4% |
| Jun 2026 | 52.5% | 35.1% | 5.7% | 5% | 1.6% |
| Jul 2026 | 48.2% | 39.4% | 5.3% | 5.6% | 1.6% |
| Aug 2026 | 48.6% | 39.8% | 5.3% | 4.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Kinesis and Apache Kafka comparison changed over the last 12 months?
3 findings
- Apache Kafka was ahead of Amazon Kinesis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide moved from 38.9% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for event streaming platforms worldwide in August 2026?
2 changes
In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide.
Estimated monthly branded searches for Apache Kafka worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Kinesis’ and Apache Kafka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Kinesis
1 branded search term
- aws kinesis
Apache Kafka
1 branded search term
- apache kafka
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.