Brandwave

Event streaming platforms:Which brands are most popular in search?

In August 2026, Confluent was the most searched among event streaming platforms worldwide, with an estimated 49.5K branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent48.6%
  2. Apache Kafka39.8%
  3. Amazon Kinesis5.3%
  4. Google Pub/Sub4.7%
  5. Azure Event Hubs1.6%

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Share of SearchLeaderboard

Compare the platforms used to stream events at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among event streaming platforms worldwide, by month

Share of Search by month for Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentApache KafkaAmazon KinesisGoogle Pub/SubAzure Event Hubs
Oct 202547.6%38.9%6.4%5.7%1.5%
Nov 202543.1%43.1%5.8%6.3%1.7%
Dec 202575.4%18.6%2.5%2.7%0.9%
Jan 202652.4%35.1%5.7%5.1%1.7%
Feb 202653%35.4%4.7%5.2%1.7%
Mar 202653.1%35.5%4.8%5.2%1.4%
Apr 202653.2%35.6%4.7%5.2%1.4%
May 202653.7%35.9%4.8%4.2%1.4%
Jun 202652.5%35.1%5.7%5%1.6%
Jul 202648.2%39.4%5.3%5.6%1.6%
Aug 202648.6%39.8%5.3%4.7%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Confluent

    48.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Apache Kafka

    39.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Amazon Kinesis

    5.3%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Google Pub/Sub

    4.7%

    Moved from 3rd to 4th. 4.8K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  5. 5.Azure Event Hubs

    1.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among event streaming platforms worldwide?

In August 2026, Confluent was the most searched among event streaming platforms worldwide, with an estimated 49.5K branded searches and 48.6% estimated Share of Search within this set. Apache Kafka is in 2nd place, 8.8 percentage points behind at 39.8% Share of Search.

Global event streaming platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Confluent47.6% → 48.6%75.4%Dec 202543.1%Nov 20251st
Apache Kafka38.9% → 39.8%43.1%Nov 202518.6%Dec 20252nd
Amazon Kinesis6.4% → 5.3%6.4%Oct 20252.5%Dec 20253rd
Google Pub/Sub5.7% → 4.7%6.3%Nov 20252.7%Dec 20254th
Azure Event Hubs1.5% → 1.6%1.7%Feb 20260.9%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide increased from 47.6% to 48.6%.
  • Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide increased from 38.9% to 39.8%.
  • Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide decreased from 6.4% to 5.3%.
  • Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide decreased from 5.7% to 4.7%.
  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide peaked at 75.4% in December 2025 and was lowest at 43.1% in November 2025.
  • Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide peaked at 43.1% in November 2025 and was lowest at 18.6% in December 2025.
  • Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide peaked at 6.4% in October 2025 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide peaked at 6.3% in November 2025 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Azure Event Hubs held steady: its estimated Share of Search among event streaming platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for event streaming platforms worldwide in August 2026?

  1. In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%.

  2. In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide.

  3. Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Confluent worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Apache Kafka worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

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