Brandwave

How popular isApache Kafka in search?

In August 2026, there were an estimated 40.5K branded searches for Apache Kafka worldwide which is down 33.1% over the last 11 months. Apache Kafka holds 37.6% estimated Share of Search among event streaming platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent45.9%
  2. Apache Kafka37.6%
  3. Amazon Kinesis8.3%
  4. Google Pub/Sub6.7%
  5. Azure Event Hubs1.5%
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Which event streaming platforms compete with Apache Kafka?

Apache Kafka against event streaming platforms worldwide, by month

Share of Search by month for Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentApache KafkaAmazon KinesisGoogle Pub/SubAzure Event Hubs
Oct 202544.4%36.3%9.9%7.9%1.4%
Nov 202540.3%40.3%9%8.8%1.6%
Dec 202573.2%18%4%3.9%0.87%
Jan 202649.3%33%9%7.2%1.6%
Feb 202650.1%33.5%7.4%7.3%1.6%
Mar 202650.2%33.6%7.5%7.3%1.3%
Apr 202650.3%33.6%7.5%7.3%1.3%
May 202651.3%34.3%7.1%6%1.3%
Jun 202649.7%33.3%8.4%7.1%1.6%
Jul 202644.6%36.5%9.7%7.8%1.4%
Aug 202645.9%37.6%8.3%6.7%1.5%
Sep 2026—————

  1. 1.Confluent

    45.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Apache Kafka

    37.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Amazon Kinesis

    8.3%

    Held 3rd. 9K estimated branded searches, -16.7% vs prior month. Share -1.4 points.

  4. 4.Google Pub/Sub

    6.7%

    Held 4th. 7.2K estimated branded searches, -17.2% vs prior month. Share -1.2 points.

  5. 5.Azure Event Hubs

    1.5%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Apache Kafka and its closest rivals

Every comparison with Apache Kafka

How has branded search demand for Apache Kafka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apache Kafka worldwide fell from 60.5K to 40.5K.
  • Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide increased from 36.3% to 37.6%.
  • Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide peaked at 40.3% in November 2025 and was lowest at 18% in December 2025.

How did search popularity change for event streaming platforms worldwide in August 2026?

  1. In August 2026, Confluent gained estimated Share of Search among event streaming platforms worldwide, from 44.6% to 45.9%.

  2. In August 2026, Apache Kafka gained estimated Share of Search among event streaming platforms worldwide, from 36.5% to 37.6%.

  3. In August 2026, Amazon Kinesis lost estimated Share of Search among event streaming platforms worldwide, from 9.7% to 8.3%.

  4. In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 7.8% to 6.7%.

  5. Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

How is Apache Kafka measured?

Brandwave collects information about searches that people make online using Apache Kafka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apache kafka

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How the Brand Demand Index is measured

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