Brandwave

How popular isKafka in search?

In August 2026, there were an estimated 5.4K branded searches for Kafka worldwide which is down 45.5% over the last 11 months. Kafka holds 5.1% estimated Share of Search among message queue services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RabbitMQ69.9%
  2. ActiveMQ7.7%
  3. Amazon SQS7.7%
  4. Kafka5.1%
  5. Redis Streams5.1%
  6. Google Pub/Sub4.5%
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Which message queue services compete with Kafka?

Kafka against message queue services worldwide, by month

Share of Search by month for RabbitMQ, ActiveMQ, Amazon SQS, Kafka, Redis Streams, Google Pub/Sub. The figures are in the table below the chart.

View monthly share of search table
MonthRabbitMQActiveMQAmazon SQSKafkaRedis StreamsGoogle Pub/Sub
Oct 202571.5%7.8%6.4%5.2%4.3%4.7%
Nov 202570.1%7.7%6.3%5.2%5.2%5.6%
Dec 202573.4%6.6%5.4%5.4%4.4%4.8%
Jan 202671.8%6.5%6.5%5.3%5.3%4.7%
Feb 202672.5%6.5%6.5%5.3%4.4%4.7%
Mar 202670.1%7.7%6.3%5.2%5.2%5.6%
Apr 202665.2%13%7.1%4.8%4.8%5.2%
May 202671%7.8%6.4%5.2%5.2%4.5%
Jun 202671.7%7.8%6.4%5.2%4.3%4.6%
Jul 202672.3%7.9%6.5%4.3%4.3%4.6%
Aug 202669.9%7.7%7.7%5.1%5.1%4.5%
Sep 2026——————

  1. 1.RabbitMQ

    69.9%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.ActiveMQ

    7.7%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Amazon SQS

    7.7%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Kafka

    5.1%

    Moved from 5th to 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Redis Streams

    5.1%

    Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Google Pub/Sub

    4.5%

    Moved from 4th to 6th. 4.8K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between Kafka and its closest rivals

How has branded search demand for Kafka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kafka worldwide fell from 9.9K to 5.4K.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among message queue services worldwide peaked at 5.4% in December 2025 and was lowest at 4.3% in July 2026.

How did search popularity change for message queue services worldwide in August 2026?

  1. In August 2026, Kafka overtook Google Pub/Sub to rank 4th among message queue services worldwide, at 5.1%.

  2. In August 2026, Redis Streams overtook Google Pub/Sub to rank 5th among message queue services worldwide, at 5.1%.

  3. In August 2026, Amazon SQS gained estimated Share of Search among message queue services worldwide, from 6.5% to 7.7%.

  4. In August 2026, RabbitMQ lost estimated Share of Search among message queue services worldwide, from 72.3% to 69.9%.

  5. Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 11 measured months, from 8.8K to 4.8K in August 2026.

  6. Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

Where does Kafka compete?

Kafka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Message queue services4th of 65.1%Shown above
Streaming data platforms3rd of 55.8%Show ranking

How is Kafka measured?

Brandwave collects information about searches that people make online using Kafka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kafka streaming

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How the Brand Demand Index is measured

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