Brandwave

How popular isNATS?

In September 2026, people searched for NATS by name about 720 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.57% of all global message queue service searches, placing NATS tenth out of ten services. When we asked both ChatGPT and Google AI Overviews about message queue services, NATS appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

NATS is the tenth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. RabbitMQShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Azure Service BusShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Google Cloud Pub/SubShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. ActiveMQShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NATSShare of searches 0.57%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top message queue services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NATS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NATS is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RabbitMQ1st
  2. Amazon SQS2nd
  3. Kafka3rd
  4. Azure Service Bus4th
  5. Google Cloud Pub/Sub5th
  6. NATS6th
  7. ActiveMQ–
  8. ZeroMQ–
  9. Redis Streams–
  10. Google Pub/Sub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RabbitMQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Service Bus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SQS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NATS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZeroMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redis Streams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pub/Sub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about message queue services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which message queue services compete with NATS?

NATS against message queue services worldwide, by month

Share of searches by month for RabbitMQ, Azure Service Bus, Google Cloud Pub/Sub, ActiveMQ, Amazon SQS, ZeroMQ, Redis Streams, NATS. The figures are in the table below the chart.

View monthly share of searches table
MonthRabbitMQAzure Service BusGoogle Cloud Pub/SubActiveMQAmazon SQSZeroMQRedis StreamsGoogle Pub/SubKafkaNATS
Oct 202562.3%6.8%5%6.8%5.6%6.8%3.7%2%0.46%0.41%
Nov 202559.6%6.6%6.1%6.6%5.4%8%4.4%2.4%0.54%0.48%
Dec 202563.3%5.7%7%5.7%4.7%7%3.8%2.1%0.51%0.41%
Jan 202661.2%6.7%5.3%5.5%5.5%8.2%4.5%2%0.56%0.4%
Feb 202662%6.8%6.4%5.6%5.6%6.8%3.7%2%0.56%0.41%
Mar 202657.8%6.4%8.8%6.4%5.2%7.8%4.3%2.3%0.68%0.46%
Apr 202653.1%7.1%9.3%10.6%5.8%7.1%3.9%2.1%0.59%0.42%
May 202657.9%6.3%8.3%6.3%6.3%7.7%4.2%1.9%0.56%0.46%
Jun 202660.2%8%6.8%6.6%5.4%6.6%3.6%1.9%0.48%0.48%
Jul 202661.4%6.7%6.2%6.7%5.5%6.7%3.7%2%0.6%0.49%
Aug 202658.7%7.9%6.7%6.4%6.4%6.4%4.3%1.9%0.7%0.57%
Sep 202658.6%7.8%6.9%6.4%6.4%6.4%4.3%1.9%0.7%0.57%

  1. 1.RabbitMQ

    58.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Azure Service Bus

    7.8%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Google Cloud Pub/Sub

    6.9%

    Held 3rd. 8.7K estimated branded searches, +3.6% vs prior month. Share +0.2 points.

  4. 4.ActiveMQ

    6.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon SQS

    6.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ZeroMQ

    6.4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Redis Streams

    4.3%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Google Pub/Sub

    1.9%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Kafka

    0.7%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.NATS

    0.57%

    Held 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NATS and its closest rivals

Every comparison with NATS

9 comparisons

How has branded search demand for NATS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NATS worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, NATS’s share of searches among message queue services worldwide held steady, from 0.41% to 0.57%.

How did search popularity change for message queue services worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  3. Estimated monthly branded searches for ZeroMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  4. Estimated monthly branded searches for RabbitMQ worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.

  5. Estimated monthly branded searches for Redis Streams worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are NATS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NATS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nats messaging

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How the Brand Demand Index is measured

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