Brandwave

Amazon SQS vs NATS:Which is more popular by branded search?

In August 2026, Amazon SQS had more branded searches than NATS among message queue platforms worldwide. Amazon SQS was estimated to have 8.1K branded searches compared to NATS’s 720, and held an 8.2% Share of Search versus NATS’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among message queue platforms worldwide in August 2026Which is more popular in search, Amazon SQS or NATS?
Amazon SQS8.2%8.1K searches
vs
NATS0.73%720 searches

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Which is more popular in search, Amazon SQS or NATS?

Compare the queues used to pass messages between services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon SQS and NATS among message queue platforms worldwide, by month

Share of Search by month for Amazon SQS, NATS. The figures are in the table below the chart.

View monthly share of search table
MonthRabbitMQActiveMQAmazon SQSZeroMQNATS
Oct 202576%8.3%6.8%8.3%0.5%
Nov 202574.5%8.2%6.7%10%0.6%
Dec 202578.1%7%5.8%8.6%0.51%
Jan 202675.7%6.8%6.8%10.2%0.5%
Feb 202677.1%6.9%6.9%8.5%0.5%
Mar 202674.5%8.2%6.7%10%0.6%
Apr 202668.9%13.8%7.5%9.2%0.55%
May 202674.6%8.2%6.7%10%0.59%
Jun 202676%8.3%6.8%8.3%0.6%
Jul 202676%8.3%6.8%8.3%0.6%
Aug 202674.7%8.2%8.2%8.2%0.73%
Sep 2026—————

How has the Amazon SQS and NATS comparison changed over the last 12 months?

  • Amazon SQS was ahead of NATS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Amazon SQS’s estimated Share of Search among message queue platforms worldwide moved from 6.8% to 8.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, NATS’s estimated Share of Search among message queue platforms worldwide moved from 0.5% to 0.73%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for message queue platforms worldwide in August 2026?

  1. In August 2026, Amazon SQS overtook ZeroMQ to rank 3rd among message queue platforms worldwide, at 8.2%.

  2. Estimated monthly branded searches for NATS worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Amazon SQS’s and NATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SQS

1 branded search term

  • amazon sqs

NATS

1 branded search term

  • nats messaging

How the Brand Demand Index is measured

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