Brandwave

How popular isNATS in search?

In August 2026, there were an estimated 720 branded searches for NATS worldwide which is down 18.2% over the last 11 months. NATS holds 0.73% estimated Share of Search among message queue platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RabbitMQ74.7%
  2. ActiveMQ8.2%
  3. Amazon SQS8.2%
  4. ZeroMQ8.2%
  5. NATS0.73%
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Which message queue platforms compete with NATS?

NATS against message queue platforms worldwide, by month

Share of Search by month for RabbitMQ, ActiveMQ, Amazon SQS, ZeroMQ, NATS. The figures are in the table below the chart.

View monthly share of search table
MonthRabbitMQActiveMQAmazon SQSZeroMQNATS
Oct 202576%8.3%6.8%8.3%0.5%
Nov 202574.5%8.2%6.7%10%0.6%
Dec 202578.1%7%5.8%8.6%0.51%
Jan 202675.7%6.8%6.8%10.2%0.5%
Feb 202677.1%6.9%6.9%8.5%0.5%
Mar 202674.5%8.2%6.7%10%0.6%
Apr 202668.9%13.8%7.5%9.2%0.55%
May 202674.6%8.2%6.7%10%0.59%
Jun 202676%8.3%6.8%8.3%0.6%
Jul 202676%8.3%6.8%8.3%0.6%
Aug 202674.7%8.2%8.2%8.2%0.73%
Sep 2026—————

  1. 1.RabbitMQ

    74.7%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.ActiveMQ

    8.2%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Amazon SQS

    8.2%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.ZeroMQ

    8.2%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.NATS

    0.73%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between NATS and its closest rivals

How has branded search demand for NATS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NATS worldwide fell from 880 to 720.
  • Across the 11 months ending August 2026, NATS’s estimated Share of Search among message queue platforms worldwide held steady, from 0.5% to 0.73%.

How did search popularity change for message queue platforms worldwide in August 2026?

  1. In August 2026, Amazon SQS overtook ZeroMQ to rank 3rd among message queue platforms worldwide, at 8.2%.

  2. In August 2026, RabbitMQ lost estimated Share of Search among message queue platforms worldwide, from 76% to 74.7%.

  3. Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  4. Estimated monthly branded searches for ZeroMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  5. Estimated monthly branded searches for NATS worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

How is NATS measured?

Brandwave collects information about searches that people make online using NATS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nats messaging

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How the Brand Demand Index is measured

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